Nexla for Reverse ETL
Today, we announced the availability of our reverse ETL solution that simplifies the flow of data from anywhere to every operating system via APIs.
SAN MATEO, Calif. (PRWEB)
Feb. 02, 2022
Nexla (http://www.nexla.com) today announced a reverse ETL solution that makes it possible for enterprise customers to send data from any cloud data warehouse to sales, marketing, support, and more. more operational applications.
Over the past few years, companies have increased their investments in cloud data warehouses like Amazon Redshift, Google BigQuery, and Snowflake and spent resources on maintaining the quality of this data so that it can be trusted. Analytics and AI models return their output to the warehouse, further enriching data quality such as a customer’s LTV, or the quality score of a sales lead. Companies can now use the same clean, trusted, and enriched data they use for analytics and activate in their operating systems without any additional effort.
Business companies including Varsity Tutors, LinkedIn, LiveRamp, Freshworks, Marchex, and others use Nexla to deliver data from cloud data warehouses to operational applications for marketing, sales, HR, IT, and other API interfacing applications on recurring schedules.
Notably, reverse ETL tools can be used for such use cases as:
- Build deep and comprehensive customer 360 profiles by connecting data from marketing, sales, and support platforms such as Salesforce, Hubspot, Marketo, and Zendesk.
- Building more detailed audience segments by connecting user data to audience APIs on YouTube, Instagram, Facebook, and Twitter.
- Targeting new customers and discovering “at risk” customers by providing machine learning insights into customer service and support platforms such as Freshworks, ServiceNow, and Zendesk.
- Delivers more accurate and trusted data to any cloud application API.
“APIs have always been a first-class data destination at Nexla,” said Saket Saurabh, Co-founder and CEO of Nexla. “Today we announce the availability of our reverse ETL solution that simplifies the flow of data from anywhere to every operating system via APIs.”
“Now, any company can get a free trial of Nexla’s Reverse ETL and gain the same advanced capabilities that our enterprise customers have enjoyed for many years. Reverse ETL as a marketing term has been trending recently as a new technology. What matters is that businesses are able to innovate by moving fast despite shifting business needs. ”
Jumping to point tools for ELT/ETL (app to data warehouse) or reverse ETL (data warehouse to app) creates unnecessary complexity for data teams. Nexla customers such as Varsity Tutors, LinkedIn, LiveRamp, Freshworks, and Marchex have been enjoying our reverse ETL capability as an all-in-one Nexla solution right from the start. Now, everyone can benefit from it.
“Nexla reverse ETL has given us the flexibility to connect any data to any API,” said Mike Dierken, CTO of Nerdy Inc., the parent company of Varsity Tutors. “In bulk mode, Nexla’s Reverse ETL updates our operating systems via APIs. In event mode, it automates workflows such as the process of requesting and managing customer reviews. The combination of simple setup and powerful features is pleasing to see. Having ETL, ELT, and Reverse ETL in a single system made Nexla a one-stop, complete solution for my team.
For more details about Nexla and its reverse ETL capabilities, visit http://www.nexla.com and http://www.nexla.com/reverse-etl.
About Nexla
Nexla is a data operations platform that helps teams create scalable, repeatable, and predictable data flows for any data use case. Nexla customers include LinkedIn, Poshmark, Instacart, and Freshworks. Analysts, business users, and data engineers in any sector including e-commerce, insurance, travel, and healthcare can use Nexla to integrate, automate, and track their incoming and outgoing data flows. . The result is predictable and reliable data access within and outside the organization. To learn more, visit https://www.nexla.com
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