3 Ways to Improve Your Brand’s Customer Experience Using AI

A good customer experience is essential to help your business stand out against the competition, hold on to customers, and retain talent. Sometimes, small changes like folding AI into your processes can offer the workflow and business optimization you need. Below are three ways that AI -powered software and systems can help you better serve your customers.

Great customer experiences won’t just enhance your business: They’ll help your business cope with everything from economic downturns to labor shortages.

Right now, consumers are hungry for uniqueness, efficiency, and satisfaction. Eight out of 10 consumers surveyed by Qualtrics and ServiceNow admit they already stop interacting with even one business in pursuit of improved customer experiences. According to Qualtrics estimates, this change in customer behavior has the potential to co -spend with companies $ 3.6 trillion in unrecovered sales.

In other words, you have 3.6 trillion reasons to focus on improving your customer experience. You don’t have to hire more people or completely change your operations to do this, though. Sometimes, making small changes-like folding AI into your processes-can offer the workflow and business optimization that you and your customers deserve.

As such, how can your business use AI-powered software and systems to engage and retain customers?

  1. Give your customer support reps AI assistants.
    If your business is like most, you’re probably using some sort of AI chatbot on your website. AI chatbots can serve as exceptional frontline customer service tools. Not only will people receive 24/7 help, but they can also maximize their time.

    However, some problems require human interaction because they are more emotional or complex. In those situations, AI can perform in the background. For example, AI assistants can “listen” to the conversations of customer support reps. As AI assistants “hear” specific words, they can begin to gather information for reps. This allows reps to focus on the conversation instead of spending time looking at tabs or data.

    This process provides the best of all worlds. This increases the abilities of your reps to quickly gather data, which in turn speeds up the resolution process. An Aircall eCommerce Customer Service Experience Survey shows that about 96% of customers are don’t wait in line more than five minutes to talk to someone. Because of this, the happier your reps will make the callers, the better.

  2. Get more out of your customer data thanks to AI.
    Every business collects tons of data every day. It will take for your team to fix it all and find trends. You don’t have that kind of time or ability on your own-but you have AI-backed programming.

    CEO Peter Szalontay of DataMilk, an AI tool that automatically optimizes the user interface of e-commerce websites, explained that many e-commerce sites assume they don’t have the sophistication to use AI to improve the UX of their site -but this is a costly misconception. He says, “Our research shows that consumers typically show more than 50 clicks and hundreds of other interactions (such as scrolls) before buying. This data is incredibly useful, and with ample data science and engineering resources, it can be used to train models to accurately predict a user’s intent and adapt the store’s UI accordingly. ”

    With the information at hand, you can remap-or simply refine-all of your customer experience. Make no mistake: Removing large and small friction points can have serious benefits. Customers are sensitive to delays as small as 33 milliseconds. Every little bit you shave from those friction points brings you one step closer to a positive and sticky customer experience designed to impress.

  3. Guess what customers want to see and hear next using AI.
    Do you want to have a way to better understand your customers so you can tell them what they want you to do next? Let AI be your guide.

    Predictive AI technology makes it possible for your team to deliver a personalized experience that seems intuitive and natural. McKinsey’s findings indicate that 7 out of 10 people expect personalization from their favorite brands. Brands that meet expectations are 40% more apt to boost their revenue streams.

    As long as you have some customer history, you can tap into the AI ​​to find out the different customized pathways. For example, AI may find that customers who buy Product A are more likely to buy Product B after six weeks. You know this, you can expect the purchase using the appropriate messaging. From the shopper’s perspective, you look like a mind reader when really, you are just doing a little data reading.

Even if you think your company’s customer experience is the best in its class, you can’t afford it hindi to strengthen it with AI. Startups and existing competitors who use AI to improve the business will distract your customers from seamless interaction, which can ultimately motivate them to stop interacting with you. To maintain your competitive advantage in today’s competitive marketplace, make sure you prioritize the integration of AI technology into your operations.

Written by Rhett Power.
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