ServiceNow was established in 2003 and has now become a leader in the SaaS business. Through a unique set of digital workflow solutions, its mission is to “make work better and bring people better jobs.” Because it does not focus on the traditional market segments of ERP, HCM, and CRM, it is significantly different from other SaaS vendors. ServiceNow initially helped automate IT department operations and service management. It recently expanded this core approach by providing solutions for human resources, customer service, and network security to create efficient digital workflows. The company’s growth prospects received a huge boost at the end of 2019, when it was hired as CEO Bill McDermott, the highly regarded SAP long-term leader. McDermott quickly launched a detailed growth strategy: entering vertical markets, establishing a partner ecosystem, and expanding its business scope to mid-sized enterprises. McDermott also began to emphasize the company’s platform capabilities (referring to ServiceNow as the “platform of the platform”) and explore alliances with other SaaS vendors whose products are complementary to ServiceNow.
ServiceNow’s cloud services
The company divides its cloud services by audience. For IT, it provides service management, operations management, DevOps, security operations, etc. For employees, human resources service delivery and financial operations management. For customers, customer service management and field service management. Suitable for industry, education, financial services, government, healthcare, manufacturing and telecommunications.
Why ServiceNow won a place in Cloud Wars Top 10
By 2020 calendar year revenue may exceed 4 billion U.S. dollars, ServiceNow has created a highly differentiated position for itself, and hopes to use this unique feature set in the current trend of digital transformation of medium and large companies. Its unique strategy, expanding service team, high growth rate and bold vision have brought broad prospects to the company, and the company is ranked 9th in the Cloud Wars Top 10.
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