Peru: ServiceNow partners with Adobe to provide customer service software to improve applications

ServiceNow Inc y Adobe Corporation They said they would make their own system software Work together to improve the applications used by customer service representatives.

ServiceNow has developed software that large companies use to allow internal employees to make requests to their information technology departments, but in recent years it has expanded to sell similar software to customer service departments to handle requests from external users.

Adobe used to be known for its Photoshop digital image editing software, and has now become a major supplier of cloud software, used by large companies to run digital marketing activities to give them insight into what consumers like or dislike a certain brand.

Under the new partnership, when customers contact brands that use ServiceNow and Adobe systems, customer service agents will be able to view the user’s personal information, including what they have purchased or whether they are trying to seek help on the Internet site. In the past, it was compiled by Adobe. The goal is to better prepare agents to handle customer requirements.

He said that the agreement is designed to “meet consumer expectations that whenever they contact the brand through a customer service application, website or store, I want to be understood and show the right experience.” Adobe Ecosystem Development Vice President Amit Ahuja in an interview.

Michael Ramsey, vice president of Customer Workflow Products at ServiceNow, said the customer service department can use additional data to resolve customer requests faster.

He said: “Consumers want what they want, and now they want it.”

Paul Greenberg, chief executive of the analytics company The 56 Group, said the transaction will help both companies.Although Adobe and Microsoft Corporation In order to integrate its marketing data with Microsoft software for vendors, the ServiceNow agreement is Adobe’s first entry into the field of customer service software.