Today, Adobe (Nasdaq: ADBE) kicked off Adobe Summit 2022, the world’s largest digital experience conference, and released new innovations in the Adobe Experience Cloud that empower brands to personalize the digital economy, with a powerful digital experience that can be personalized in millions in milliseconds. Adobe Summit 2022 is fully virtual and powered by the Adobe Experience Cloud.
During the event, participants will have the opportunity to hear from industry leaders, luminaries and celebrities in various sectors, including:
- Industry Leaders: Nike CEO John Donahoe, Walgreens Boots Alliance CEO Rosalind Brewer, The American Red Cross CEO Gail McGovern, Prada Group Marketing Director and Head of CSR Lorenzo Bertelli, Real Madrid Chief Transformation Officer Michael Sutherland and BMW Group Senior Vice President Customer and Brand BMW Dr. Jens Thiemer will discuss the leadership of the digital economy.
- Luminaries: Actor, producer, screenwriter and entrepreneur Ryan Reynolds; authors Adam Grant, Michael Pollan and Mo Gawdat; fashion designer and businesswoman Vivienne Westwood; athlete Allyson Felix; Actress Gillian Anderson and actress and real estate agent Chrishell Stause will share how digital has impacted their careers. Actress Kristen Bell will give participants a peek at Adobe’s latest innovations during “Sneaks.”
To watch keynotes, explore more than 200 sessions, network with peers or speak live with an Adobe expert, visit the Summit web experience.
“Customer experiences and seamless journeys – built on insights, data and compelling content – are what make the digital economy personal,” said Anil Chakravarthy, president, Digital Experience Business at Adobe. “Adobe Experience Cloud is the go-to personalization engine in the digital economy, empowering every business to interact deeply with their customers across all digital channels.”
Consumers are accustomed to moving their activities online. In fact, e-commerce spending is expected to exceed $ 1 trillion in the U.S. alone this year, according to the Adobe Digital Economy Index. To help businesses thrive and thrive in this environment, Adobe announced new customers, partnerships and growth of the Adobe Experience Cloud ecosystem.
Customers included in Adobe’s announcements include BMW, The Coca-Cola Company, Coles, Dick’s Sporting Goods, Epic Games, EY, General Motors, Major League BaseballTM, NASCAR, NVIDIA, Panera Bread, Real Madrid, ServiceNow, Suncorp, T.Rowe Price, TSB Bank, and Walgreens Boots Alliance. In expanding Adobe’s partner ecosystem, Adobe announced a partnership with OneTrust, to simplify authorization management; Anaplan, to bring financial planning into marketing workflows; as well as the next phase of e-commerce integrations with FedEx, Walmart and PayPal, all now available. Adobe also announced a partnership with The Weather Company, an IBM Business, that empowers businesses to use weather data to personalize digital communications.
Adobe Experience Cloud Innovations was Announced at the Summit
These innovations empower businesses to build and deliver personalized customer experiences on scale, with accelerated content speeds, seamless customer journey and real-time customer data from enterprise-grade customer data platform (CDP), Adobe Real-Time CDP by Adobe.
Scale Personalization, Powered by Adobe Experience Platform
- Adobe Experience Cloud, Powered by the Adobe Experience Platform: Adobe Experience Cloud applications are now powered by the Adobe Experience Platform, Adobe’s open and expandable enterprise platform that converts data into real-time, unified customer profiles that can be activated to deliver personalized customer experiences through Adobe Experience Cloud applications.
- Cross-Cloud Integrations: Adobe’s offerings across Adobe Creative Cloud, Adobe Document Cloud and Adobe Experience Cloud empower brands to tell great stories, meet the demands of remote work and personalize experiences in the digital economy. The unified workflow between Adobe Workfront, Creative Cloud Enterprise and Adobe Experience Manager Assets enables end-to-end content creation and delivery. The new Adobe Acrobat Sign connector for Workfront Fusion makes it easy for brands to integrate and automate e-signing into their business processes in Adobe Workfront.
- Adobe Experience Cloud for Healthcare: Healthcare is personal and experience is a must as well. With the Adobe Experience Cloud for Healthcare, healthcare businesses can design and deliver more personalized digital experiences, empowering consumers to actively manage their own health.
Real-Time Customer Data Platform
- Real-Time Customer Data Capabilities: To deliver content and experiences at the speed and scale needed in the digital economy, Adobe announced the integration of Adobe Real-Time CDP and Adobe Target, allowing brands to personalize millions of web experiences. in milliseconds. New trust enhancements, including the integration of OneTrust’s authorization management solution, empower businesses in highly regulated industries to securely use customer data to tailor experiences.
Content Speed and Unpredictable Customer Journey
- Advanced AI Features: Driving growth requires business -changing customer insights that can bolster personalized experiences. Artificial intelligence (AI) innovations in the Adobe Experience Cloud, powered by Adobe Sensei, Adobe’s AI engine, allow businesses to personalize content, predict revenue and customer behavior and make actionable insight data. More than 80% of Adobe Experience Cloud customers now use Adobe Sensei to enhance experiences for their customers.
- Adobe Learning Manager: Adobe’s new, cloud-based learning platform makes it easy to create new and engaging digital learning experiences for customers, partners and employees-a priority for businesses that want to drive customer retention , sales performance and bridge the knowledge gap.
- Metaverse and Immersive Experience: New integrations with Adobe Creative Cloud and Adobe Experience Cloud stimulate the creation and delivery of immersive experiences, to position brands to succeed in the metaverse. Among these innovations is the launch of Adobe Substance 3D Modeler in beta which makes 3D creation and sharing more accessible and more powerful than ever before.
- Sneaks From Adobe’s Research Labs: The latest innovations from Adobe’s research labs help businesses use technologies such as AI, machine learning (ML) and augmented reality (AR) to stay ahead of the customer experience curve. Using the principles of vision science, Project Design Decoder sneak, for example, is focused on improving accessibility to retailer websites.
Adobe Experience Cloud Ecosystem Momentum
Adobe Experience Cloud’s customer experience management capabilities are supported by a global ecosystem of more than 300 partner integrations with the Adobe Experience Platform. Adobe announces new partnerships with The Weather Company, an IBM Business to personalize digital weather data experiences, OneTrust to help brands manage user permission and Anaplan to integrate the financial planning and marketing workflows for on-time and on-budget campaign implementation. Partnerships with Walmart, FedEx, and PayPal allow brands to give consumers more payment and delivery options.
Adobe Experience Cloud, powered by the Adobe Experience Platform, is used by 75% of Fortune 100 companies to enhance customer experiences with applications focused on customer journey management, data insights and audiences, content and personalization, commerce and marketing workflows. More than 90% of Adobe Experience Cloud’s top 100 customers use three or more applications. The Adobe Experience Platform performs on a large scale, with more than 24 trillion reviews in the segment per day and supported by a broad ecosystem of more than 4,000 partners.
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