Mumbai, Maharashtra, India:
1 Finance – The Mumbai -based company has signed up two -time Champions, Kolkata Knight Riders (KKR), for the country’s biggest sporting event – the Indian Premier League (IPL), which is set to start on the 26th of March 2022.
After a successful two-day adrenaline-inducing auction that took place in Bengaluru in February, the whole country is in full force to cheer the newly formed teams in the 2022 season of the Indian Premier League (IPL). Not only does IPL attract high viewership, but it is also a platform for companies to promote their brands and campaigns since it started in 2008.
Speaking of the association, Jeet Marwadi, Founder and Managing Director, 1 Finance said, “The IPL is the long-awaited sporting event for the Indian audience and the KKR’s passion has resonated in the hearts of the entire country. We are honored to sponsor a team that perseveres and continues to inspire Indians throughout country.
The lessons from the field of cricket also apply to individuals with respect to their personal finances. Any professional cricket player needs a coach, a fitness trainer, and a nutritionist. All of these are important parts to perform in the field. In the same way, to lead a quality life, it is important that individuals are well off their finances. 1 Finance is a reimagined consumer finance institution that offers qualified, unbiased, and hyper-personalized advice on a person’s personal finance. At 1 Finance, our vision is to tailor our interests to the interests of our stakeholders including our customers, co -workers, colleagues, qualified financial advisors, and the financial services industry in general. We will do this by aligning incentives for all parties, made possible by technology, and by our unique business model. “
1 Finance as an institution promises to rethink personal finance for Indian customers. The company will serve the affluent middle-class audience who lack service and seek an honest, holistic perspective and recommendations on their personal finances, in order to grow their wealth without mis-selling financial products.
Keval Bhanushali, Co-founder and Chief Executive Officer, 1 Finance enthused, “We are extremely proud and excited about the partnership between 1 Finance and KKR. It’s fun to watch an enthusiastic team continue to come out in the IPL all season. Just continuing with the KKR team for an official sponsorship was an obvious decision for us. We immediately clicked on the team name history derived from the original show called Knight Rider, by Universal Studios, which showcases one of the first successful implementations of artificial intelligence. Similarly, we use modern technology for the overall financial well -being of individuals through predictive and quantitative modeling. We really feel a connection to the KKR team for their utmost dedication and look forward to this alliance, which aims to take it to a deeper level in the coming years.
Commenting on the association, Venky Mysore, CEO and MD, KKRsaid, “Our goal is to deliver value to the brands we associate with. This year, 1 Finance is debuting in the T20 league, and we are happy that they chose KKR as their partner. We are grateful that the brands that unite with us show tremendous confidence and trust in KKR’s ability to deliver.It is always a pleasure to work with partners who share our passion for the game and we look forward to having a great season together.
The 15th edition of the Indian Premier League is set to start on 26th March 2022 where the first match will be the reigning champions, the Chennai Super Kings will face the 2021 IPL finalists, Kolkata Knight Riders.
The Knight Riders brand is one of the most watched brands in the IPL and the only one with a global presence in international cricket. Both its franchises, Kolkata Knight Riders (KKR) and Trinbago Knight Riders (TKR) have been famous and successful where KKR has won the IPL twice and TKR has won the Caribbean Premier League (CPL) four times according to respectively.
1 Finance Private Limited is a reimagined consumer financial institution that offers unbiased, qualified, and hyper-personalized advisory on a person’s personal finance including but not limited to assets, liabilities, income, expenses, and insurance. Ang The Mumbai -based company is supported and coached by marquee investor Marwadi Chandarana Group – founded in 1995. Marking their popularity in the education sector along with Marwadi University, as one of the youngest and fastest growing universities in the western region of India; and in the financial sector through retail financial services including Marwadi Financial Services, and professional, algorithmic, and automated pre-programmed based trading with Marwadi Chandarana Intermediaries Brokers Private Limited (MCIBPL). 1 Finance is the first of its kind ecosystem to offer financial planning and counseling solutions to India’s emerging wealthy individuals.
About Kolkata Knight Riders (www.kkr.in)
The Knight Riders brand is the only global brand in International Cricket, with two professional teams under its wings – Kolkata Knight Riders (KKR) in the Indian Premier League and Trinbago Knight Riders (TKR) in the Caribbean Premier League. Knight Riders Sports has also expanded into America through a long-term investment in Major League Cricket in the USA, making it the most versatile brand in T20 cricket in the world.
KKR made three appearances in the IPL final, winning the championship twice. They finished runner-up in the recent season of the promising competition, making one of the most impressive comebacks in tournament history. TKR has won the CPL championship 4 times in the 6 years since the Knight Riders took over the team in 2015. They are the most successful team in the Caribbean and have the unique success of winning the trophy in 2020 with a record-breaking unbeaten run. Knight Riders Academy is looking for talented cricketers from all over India and around the world. The sole purpose of KKR Academy is to help cricketers improve their skills and fitness.
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