ServiceNow CEO Bill McDermott wants the company to focus on certain companies and specific cases.
Bill McDermott (Bill McDermott) joined ServiceNow in October a few days after leaving SAP and outlined the company’s strategy before the fourth quarter earnings release. All in all, the company is now focusing on developing services for workflow and digital transformation in the banking and telecommunications sectors.
In these two areas, ServiceNow will develop with the help of integrators and establish partnerships with Deloitte and Accenture. Deloitte will become a partner to initiate the implementation of specific banking services, and Accenture will provide assistance in the field of telecommunications.
New company, same strategy
This situation sounds familiar… Indeed, when Bill McDermott ran SAP, he led the company to focus on cloud acquisitions to follow a sales model for certain industries. Before Bill McDermott (Bill McDermott) arrived, ServiceNow was basically a level salesperson. Commercial software sales are usually industry-specific, and companies like Salesforce are more narrowly targeted vertically.
Bill McDermott said: “By creating industry-specific solutions provided by partner-driven models, we can better address the unique challenges faced by companies in major vertical industries.”
In terms of banking business, ServiceNow will focus on simplifying middle and back office business. In the field of telecommunications, the company will focus on promoting customer relationships and service assurance. It also hopes to enable telecommunications companies to provide 5G services and workflows. According to the company’s statement, products in these areas will be launched later this year.
Source: ZDNet.com
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