ServiceNow wants to fight side by side with Salesforce and SAP

American success story Current service Not charming. This online software publisher is an expert in the automation of enterprise support services and has almost no chance to be on the front page of mainstream media. But professionals who use it or dream of it sniff “Ticket Royce”. Since its IPO in 2012, Royce’s revenue has grown by almost 40% every year.

When an employee of one of the 6,000 client companies sends an internal request to the IT department, the ServiceNow software will send it to the appropriate person, suggesting the next steps that should be taken to satisfy the request and track each stage to solve the problem. With this pay-as-you-go service, ServiceNow expects to generate 2.4 billion US dollars in revenue this year, higher than last year’s 1.9 billion US dollars.

4 billion revenue in 2020

“ServiceNow is often described as a platform for a platform”Explained to CEO Echoes earlier this week that John Donahoe traveled through Paris. The former CEO who took over eBay last year said that there is no doubt that these companies have adopted Microsoft Office (office automation), Salesforce (customer relations) and SAP (logistics) by combining them with management tools to better Use this software.

With confidence, ServiceNow believes that its revenue in 2020 will exceed $4 billion. Analysts believe this, and even believe that the company’s annual revenue will exceed $10 billion in the next ten years. “Since 2013, ServiceNow has announced that its customer retention rate is between 97% and 99% every quarter”Although its competitors did not even disclose this figure, William Fitzsimmons praised it in a report by Morningstar.

diversification

After hiring IT experts in 2004 (they still provide 60% of its revenue), the company has also been committed to human resources and general services.“Some customers told me that ServiceNow allows them to adopt market standards for 85% of employees who do not provide a competitive advantage in order to focus their investment on the 15% that really work”, John Donahoe pointed out.

Observers are more wary of trying to enter the huge online customer relationship market in which Salesforce has determined its territory. According to one of its working documents, Salesforce hopes to buy ServiceNow in 2016… The company’s value on the stock market is only $16 billion. Today, her weight is twice her weight.