PHILADELPHIA-(WIRE OF BUSINESS)-MRP, the only enterprise-class account-based sales and marketing platform, has announced plans to reveal its latest research on the success of enterprise ABM at the Forrester B2B Summit North America.
As a Platinum sponsor and ABM thought leader, MRP will give attendees access and insights into the latest techniques and technologies driving enterprise marketing success. Through product demos and case studies with leading B2B marketers, MRP (booth 514) will demonstrate how to orchestrate and deliver meaningful, personalized buying journeys in real-time across multiple channels, geographies, and language to drive measurable business impact.
Using its enterprise approach, MRP was recently named Leader in The Forrester New Wave ™: Account-Based Marketing Platforms, Q1 2022 report, in which Forrester mentioned the unique attribution of MRP that can connect individual channels to the pipeline influenced by ABM and customers praise for multitenant capabilities and global support. Bringing this powerful mix of technological innovation and proven expertise, MRP will explore innovative research, models, and frameworks designed with the enterprise organization’s priorities in mind in the following sessions:
- MRP Case Study: ABM Based on Intelligence and Revenue Speed: Tuesday, May 3 at 11:20 am CDT. In this session, you’ll learn from MRP and ServiceNow the driving forces behind the speed of ABM’s market, pipeline, and revenue leaders: data, smart insights, and finely tuned orchestration.
- MRP Case Study: Beyond the Lead: Account -Based Strategies For Revenue Impact: Wednesday, May 4, 9:40 am – 10:10 am CDT. Learn how a multinational semiconductor company is reinventing its customer acquisition strategy and moving beyond alignment with the synergies that bring change to the game for its target accounts around the world.
- Virtual Theater Spotlight: ABM For Revenue Impact: From Silo to Symphony: Join MRP thought leaders online during the Digital Experience B2B Summit as they expose the myths of ABM – and share the five enabling criteria for ABM success, along with key elements of success for enterprise organizations such as Dell Technologies, Oracle, and SAP.
- Preview of MRP Prelytix ™: The Future of ABM: Summit attendees can visit booth 514 for an exclusive look at Prelytix’s new MRP platform, with advances in predictive analytics and AI-driven account intelligence that accelerate time to market, in the pipeline, and revenue.
“Enterprise ABM requires a thoughtful and strategic approach to people, processes, and technology to transform sales and marketing into lock-step revenue teams,” said Mark Ogne, CMO of MRP. “MRP Prelytix was developed from scratch to service organizations operating in complex environments and contains a sophisticated approach that goes beyond what most solutions offer today. We are excited to bring this sophistication to the Forrester B2B Summit and show why Forrester included MRP as the head of ABM in its Wave report. ”
About MRP
MRP Prelytix is the only enterprise-class predictive account-based sales and marketing platform. For organizations serving multiple partners, lines of business, geography, or industries, MRP Prelytix empowers sales and marketing teams to simplify the complexity of their environment and produce measurable and high -performance conversions, speed of pipeline and closed revenue. Applying a single real-time predictive analytics and industry data management, we enable over 1,000 ABM engines on six continents to coordinate, execute, and optimize their ABM programs using eight channel produced in 20 languages. Powered by KX, Prelytix is on top of the fastest streaming analytics database in the world. For more information, visit: www.mrpfd.com.