RSM announced that it has acquired Andculture, a Harrisburg, Pennsylvania -based company that provides marketing strategy, design and technology services. Martinwolf, an M&A advisory firm serving the middle-market IT industry, represents RSM in this deal. The financial terms of the deal were not disclosed.
This is technology M&A deal number 444 covered by ChannelE2E today in 2022. View more than 1,000 technology M&A deals involving MSPs, MSSPs, and IT service providers listed here.
RSM acquired Andculture
RSM US LLP is a US member of RSM International, a global network of independent audit, tax and consulting firms with 51,000 people in 123 countries. RSM will launch human -centered design practice by acquiring Andculture, according to a statement from the company that will include Andculture founder and CEO David Hickethier, president Joshua Benton, chief experienced architect Evan Keller and nearly 60 strategists, designers, engineers, client advisors and support staff, according to the companies. The transaction adds a new RSM location in downtown Harrisburg.
Founded in 1999, Andculture offers a human-centered design approach and a full range of marketing solutions, including strategic marketing campaigns, website and platform design, user experience design, demand generation and more, according to the company.
RSM acquired Andculture: Executive Insight
Patrick Vance, head of US consulting, RSM
David Hickethier, founder and CEO, Andculture
Pat Vance, head of consulting for RSM US LLP, commented on the news:
“Andculture brings a highly creative, skilled and dynamic team to RSM. Their integrated human-centered design design approach to marketing is in line with RSM’s goal of delivering the power of being understandable. Our clients are increasingly looking to RSM for go-to-market strategy and support as a companion to the operational services we provide to enable their business machines.We are pleased to introduce the Andculture team and our new expertise to human-centered design in the middle market. We are also eager to consider opportunities for applying human-centered design more widely within the services we provide today and to new services we may add in the future. “
David Hickethier, founder and CEO of Andculture added:
“We are excited to establish and lead a human -centered design practice at RSM. We look forward to bringing RSM clients ’marketing strategy, design and technology to produce end-to-end experiences that help them achieve and exceed their business goals. Similarly, we are pleased to make RSM’s world-class audit, tax and consulting services available to our clients, and we are happy with the opportunity to help our people progress in their careers with access to new training opportunities, development and advancement of RSM. ”
RSM M&A activity
RSM remained active on the M&A front, but focused most of its auditing, tax and consulting services. In October 2021, RSM acquired Salesforce partner Confluence Global and consulting firm C Systems. In June 2021, RSM acquired Rego Consulting’s ServiceNow practice. Follow all RSM acquisitions monitored here by ChannelE2E.