Ipsidy (NASDAQ: AUID – Get Rating) and ServiceNow (NYSE: NOW – Get Rating) are both computer and technology companies, but which is a better investment? We will compare the two companies based on the strength of their analyst recommendations, risk, institutional ownership, profitability, revenue, dividend and analysis.
Analyst Ratings
This is a breakdown of recent ratings and target prices for Ipsidy and ServiceNow, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Purchase Rating | Rating Quality | |
| Ipsidy | 0 | 0 | 0 | 0 | N/A |
| Service Today | 2 | 1 | 26 | 0 | 2.83 |
ServiceNow has a consensus target price of $ 657.57, indicating a potential increase of 53.11%. Given the higher possible upside of ServiceNow, analysts clearly believe that ServiceNow is more favorable than Ipsidy.
Profitability
This table compares the net margins, return on equity and return on assets of Ipsidy and ServiceNow.
| Net Margins | Return on Equity | Return on Assets | |
| Ipsidy | N/A | N/A | N/A |
| Service Today | 3.56% | 8.66% | 3.10% |
Appreciation and Earnings
This table compares Ipsidy and ServiceNow’s top revenue lines, earnings per share (EPS) and valuation.
| Total Revenue | Price/Sales Ratio | Netong Kita | Revenues Per Share | Price/Earnings Ratio | |
| Ipsidy | $ 2.29 million | 32.32 | -$ 17.67 million | N/A | N/A |
| Service Today | $ 5.90 billion | 14.72 | $ 230.00 million | $ 1.10 | 393.60 |
ServiceNow has higher revenue and revenue than Ipsidy.
Insider and Institutional Ownership
25.1% of Ipsidy shares are held by institutional investors. In comparison, 87.2% of ServiceNow shares are held by institutional investors. 17.3% of Ipsidy shares are held by company insiders. In comparison, 0.4% of ServiceNow shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.
Summary
ServiceNow beat Ipsidy by 8 out of 10 factors compared between the two stocks.
Ipsidy Company Profile (Get a Rating)
Ipsidy Inc. operates an Identity as a Service (IDaaS) platform that delivers a range of secure, mobile, and biometric identity solutions worldwide. The company has developed an IDaaS platform to allow users to verify and authenticate their identity via a mobile phone or desktop with a camera. It provides VERIFIED, a multi-factor authentication solution designed to provide a secure and convenient application for identity verification and transaction consent; PROOF, which establishes the trusted identity of users based on chip-based electronic machine-readable travel documents, national IDs, and driver’s licenses, as well as direct verification of national registers and other international databases; AUTHENTIFID delivers FIDO2 authentication for password less login and transaction authentication tied to a trusted identity; and IDENTITY-PORTAL, which allows an enterprise to enroll customers using the Ipsidy portal. The company also offers SEARCH, a biometric matching software for desktop fingerprint capture and image processing; CARDPLUS, a secure plastic identity credential and loyalty card products. In addition, it provides payment processing solutions, such as TRANXA, a multi-application payment gateway and switch that provides payment solutions for online retailers and physical merchant locations; and an unattended kiosk application and backend management system, integrated into a transit ticketing system. The company was formerly known as ID Global Solutions Corporation and changed its name to Ipsidy Inc. in February 2017. Ipsidy Inc. was founded. in 2009 and is headquartered in Long Beach, New York.
ServiceNow Company Profile (Get a Rating)
ServiceNow, Inc. provides of enterprise cloud computing solutions that define, develop, integrate, manage, and automate services for businesses around the world. It runs the Now platform for workflow automation, artificial intelligence, machine learning, robotic process automation, performance analytics, electronic service catalogs and portals, configuration management systems, data benchmarking, encryption, and collaboration and development tools. The company also provides information technology (IT) service management applications; IT service management product suite for employees, customers, and enterprise partners; IT business management product suite; IT operations management product that connects the customer’s physical and cloud-based IT infrastructure; IT Asset Management to automate IT asset lifecycles; and security operations that connect internal and third parties. In addition, it offers a management, risk, and compliance product to manage risk and stability; human resources, legal, and workplace service delivery products; safe workplace applications; customer service management products; and field service management applications. Plus, it provides an App Engine product; IntegrationHub allows the application to extend workflows; and professional, industry solutions, and customer support services. It serves government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil and gas, education, and consumer products through a direct sales team and resale partners. It has a strategic partnership with Celonis to help customers define and prioritize processes suitable for automation. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. The company was founded in 2004 and is headquartered in Santa Clara, California.
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