Paddle has appointed Rob Fletcher as Chief Customer Officer and is strengthening the leadership team with more important senior hires

Paddle, the complete payment infrastructure for SaaS companies, announced today that it has appointed Rob Fletcher as its new Chief Customer Officer, and hired Emilie Bierschenk as VP of Global Demand Generation and Rob Konowalchuk as VP of Risk and Compliance. The three senior appointments follow a landmark year in which Paddle raised a $ 200m funding round and acquired US startup ProfitWell.

Incoming CCO Rob Fletcher brings more than twenty years of experience growing software businesses. Like COO Jimmy Fitzgerald, he joined Paddle from ServiceNow, where he was responsible for defining the company’s Customer Success strategy globally, as well as ServiceNow’s leading service division across Europe. Prior to ServiceNow, Fletcher was at Hewlett Packard for less than a decade, where he led the company’s EMEA SAP business. At Paddle, Rob will join the Executive Committee and lead the company’s implementation, customer success and customer support teams.

In line with its international expansion, Paddle also appointed Emilie Bierschenk as VP of Global Demand Generation, based in Denver, Colorado. A seasoned digital marketing executive, Bierschenk joined Paddle from Quantum Metric, where he was Senior Director of Revenue Marketing and responsible for building the company’s global demand, digital, marketing operations and business development team.

Finally, Rob Konowalchuk joined Paddle as VP of Risk and Compliance, bringing twenty years of experience to three continents. Born in Canada and based in London, Konowalchuk previously led business risk management at high-growth fintech Revolut, and was a former director at PwC. He is focused on building a smooth, innovative and robust risk management function in Paddle, putting in place processes and frameworks to enable Paddle to safely move into the next stages of its growth journey.

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Rob Fletcher, Chief Commercial Officer, said: “The $ 100bn SaaS revolution has opened up unlimited opportunities to create a better working world for everyone, and there has never been a greater need for SaaS -powered digital innovation around the world. But there is also no more competition within the software industry. Paddle has an unparalleled ability to help SaaS companies distinguish themselves and grow in this market, and I liked the team’s mission to empower software companies by removing traditional barriers to growth. This is the perfect time to join a company at the forefront of SaaS innovation, and I can’t wait to get started. ”

Christian Owens, CEO and co-founder of Paddle, said: “This year has been a milestone year for Paddle, which I’m not proud of. We lifted our Series D funding round-achieving unicorn status-and acquired ProfitWell, a company itself and co-founder that Harrison dreamed of working with nearly a decade ago. And as we begin the next phase of our journey and continue our global expansion, we are pleased to bring Rob as CCO – with his track record leading some of the most successful software businesses in the world – as well as critical employed Emilie and Rob Konowalchuk to strengthen our marketing and compliance efforts across the US and UK. “

Paddle is used by more than 3,000 software companies in more than 200 markets around the world to manage things like their checkout, payments, subscriptions and taxes. The company recently announced its $ 200m acquisition of US subscription metrics firm Profitwell, which aims to integrate ProfitWell’s tools into the Paddle platform to offer an all-in-one ‘do it for you” offers for SaaS businesses around the world.These new hires follow the appointment of ProfitWell’s Patrick Campbell as CSO and Facundo Chamut as CPO, as Paddle strengthens its senior leadership team ahead of the next phase of its global expansion.

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