Enterprise IT management services company ManageEngine, part of Indian tech multinational Zoho, is increasing its 2022-23 investment in Latin America.
The expansion is mostly targeted at expanding its operations in Colombia and Brazil, two of its key regional markets.
“We opened two offices this year: one in Bogotá and another in São Paulo. Our plan is to add 20-30 employees in these locations by 2023. We also plan to double our office in these two cities,” ManageEngine technical manager and head of Brazil, Tonimar Dal Aba, told BNamericas.
ManageEngine, which already has an office in Brazil, does not disclose investment or revenue figures, Dal Alba said when asked about capex projections.
The company has more than 7,000 customers across Latin America, Dal Alba said, representing about 2.5% of the global customer base of 280,000.
In addition to Brazil and Colombia, ManageEngine is also looking at strengthening its operations in Mexico, according to the executive.
ManageEngine plans to take an internship program already launched in two other markets in Mexico, Dal Alba said.
Behind the company’s LatAm push are growing technology investments made by corporations to virtualize and digitize their operations.
As more and more companies continue digital transformation and automate systems, many are turning to third-party providers to track and manage their assets.
This includes routers, switches, firewalls, load balancers, wireless LAN controllers, servers, storage devices, and even access control platforms.
Furthermore, with the integration of hybrid working formats, significant demand has been created for cloud-based solutions to enable the remote model in a secure manner, according to ManageEngine.
In LatAm, the company offers about 60 different enterprise IT management solutions, Dal Alba said.
In Brazil, its main LatAm market, the company reported 43% year-over-year sales growth in 2021.
COMPETITION
The Indian group faces stiff competition from various players depending on the type of solution it offers, with rivals including the likes of Cisco, Microsoft, Paessler, Broadcom, Solarwinds and ServiceNow.
Paessler, for example, is also expanding its regional investments to meet growing IT and OT management needs. The German company reports that it has around 20,000 customers in LatAm, which is 6-7% of the total.
“Our growth has been exponential in the last five, six years. We’re reaching more users, who are using tracking [of networks and systems] as a good practice to be proactive, rather than reactive,” Paessler’s global business development manager for IoT, David Montoya, told BNamericas in March.