FREMONT, Calif.–(BUSINESS WIRE)–The Streaming Video Technology Alliance (SVTA), a global technical association that develops solutions to address critical technical challenges in delivering high-quality video experiences at scale, today announced name change from Streaming Video Alliance to Streaming Video Technology Alliance . The organization–founded in 2014 by industry leaders from the online video ecosystem with the goal of solving the technical challenges of streaming video and ensuring online video continues to thrive–is changing its name to better reflect its mission .
“Updating the Alliance name is an important step in our strategy to clearly communicate to our audiences that all of our work is focused on addressing technical challenges throughout the streaming workflow,” said Jason Thibeault, Executive Director at the Streaming Video Technology Alliance.Our original mission of providing a forum for the industry to collaborate on technical solutions for delivering high-quality streaming video at scale remains the same, and now our brand clearly supports that focus .”
Over the years, SVTA’s membership has grown to include over 100 member companies worldwide, seven Technical Groups, and over 30 documents published to date, which include technical specifications, best practices, guidelines , and even tech briefs on key industry trends.
The SVTA Technical Groups are at the heart of the Alliance, where a focus on important streaming video issues allows a diverse group of streaming experts to agree on best practices, policies and proposed standards. Cross-industry collaboration fostered by Technical Groups helps define an open architecture for streaming and promotes SVTA’s vision for its future. Technical groups also contribute to software projects at SVTA LABS, an initiative started two years ago to codify technical specifications in reference code. More than 70 member engineers of the company participated in the initiative’s efforts.
Now in its fifth year, SVTA established the Grant Membership Program to enable smaller organizations, such as startups, that may not have the financial means to pay Alliance membership fees, to participate and contribute in the work of the Alliance as Principal Members for one year from the date of acceptance.
SVTA also introduced the Fellow Program with the mission to honor significant contributions made by individuals to the streaming industry and Alliance efforts. Nominated fellows are reviewed by the Fellow Nominations Committee and recommended to the board for approval. Fellow awards represent lifetime recognition. Current fellows can be found at https://fellows.svta.org.
Additional achievements include SVTA’s selection by the Open Authentication Technology Committee (OATC) to permanently host the association’s rich library of technical documentation. Earlier this year, SVTA was awarded a Technology and Engineering Emmy® Award for OATC’s role in developing the Event Scheduling and Notification Interface (ESNI), SCTE-224, a standard that enables channel originators to announce usage rights, blackouts, and digital advertising rules for channels distributed over the internet.
To read more about the SVTA rebrand: https://www.svta.org/2022/07/31/why-the-sva-is-now-the-svta/
Alliance members include companies from across the streaming video ecosystem such as network operators, technology providers, service providers, and content owners. Current members are: Adobe, AERQ, Agile Content, Alibaba, allt, Amazon, ARK Multicasting, ATEME, Bitmovin, Blockcast, Brightcove, Broadpeak, CBC, Ceeblue, Charter Communications, Cisco Systems, Citrix, Comcast, CommScope, Compira Labs , Conviva , Datazoom, Deutsche Telekom, DidjaTV, Disney Streaming, Dolby, Eluvio, Equus Compute Solutions, Ericsson, Fast, Friend MTS, Globo, Google, Harmonic, Hughes Satellite Systems, INKA Entworks, Intel, Intelsat, InterDigital, Interra Systems, Irdeto, Liberty Global, Lilac Cloud, Limelight Networks, Lumen Technologies, Mainstreaming, Nagra, NCTA, Netskrt, Neustar, Nice People at Work, NTT, Optus, Orange, Panasonic Avionics, picoNETS, Plex, Qwilt, ServiceNow, Siden, SiriusXM Radio , Sky , SSIMWAVE, ST Engineering iDirect, Stackpath, Streaming Global, Synamedia, Telefonica, Telekom Malaysia, Telestream, Thales, The Football Association Premier League, THEO, Touchstream, Unified Streaming, Varnish Software, Vecima Networks, Velocix, Verizo n, ViacomCBS, Vi asat Inc., WarnerMedia, Western Digital Corp., Wowza.
The Alliance also sees participation from other brands owned by, or associated with, member companies that include Globecast, Hulu, NBCSports, Paramount, Peacock, PlutoTV, Prime Video, Twitch, Verizon Media, Viaccess -Orca, and Virgin Media.
For more information on SVTA, the Technical Groups, or to inquire about membership, visit https://www.svta.org.
About the Streaming Video Technology Alliance
The Streaming Video Technology Alliance is a global technical association addressing critical challenges in streaming video. By educating the industry on the technical nature of the issues, providing a neutral forum for collaboration across the video ecosystem, and publishing documentation that defines technical solutions, SVTA helps improve streaming video experience extensively. More than 75 companies including network operators, content rights holders, OTT platforms, service providers, and technology vendors – representing some of the biggest names in global streaming – participate in bi-weekly working group activities and quarterly face- to-face meeting. For more information, please visit https://www.svta.org.