By keeping livestream experiences within their mobile app, brands can now take back control of their customer experience and data
SAN MATEO, Calif., September 15, 2022 /PRNewswire-PRWeb/ — Sendbird, the most proven communication platform for mobile apps with over 250 million monthly active users, today announced the public beta release of a powerful new product offering. Sendbird Live allows any business to host live streaming events within their mobile app instead of relying on third-party technology platforms such as YouTube Live, Instagram Live, Zoom, or Twitch. With Sendbird Live, businesses can take back control of their customer experience and data by providing rich live experiences within their own mobile app to engage, retain, and monetize users.
Livestreaming is a fast-growing trend in many different industries that has been accelerated by the pandemic. Popular use cases for Livestreaming include livestreaming entertainment and sporting events, live commerce, live video game play and tournaments, webinars, live conference broadcasts, livestreams of educational content, live fitness sessions, and more.
Livestreaming is not just about the video broadcast itself. This typically includes the ability for participants to chat on the side of the livestream in a moderated and secure manner, interact with the broadcast, and possibly integrate with transactional systems for actions such as purchases. If a business chooses not to use a 3rd party platform like Facebook, all of these features typically have to be integrated across multiple providers which is costly, risky, and can lead to a disjointed user experience. With Sendbird Live, for the first time, businesses have the power of a turnkey solution, built within their mobile app where they can control the customer experience and monetization opportunities.
“Right now, the only quick and easy option that customers of live broadcasts have to do is to send their customers to some third-party monopoly platforms like Google, Facebook, and Zoom, where they lose control over the experience and possibly their customers,” said John S. Kim, CEO and co-founder of Sendbird. “Our focus is to give businesses control over their customer experience and data by allowing them to keep these experiences within their own mobile app, not Facebook.”
With Sendbird Live hosted on the Sendbird platform that includes Sendbird Chat and Sendbird Calls, developers can create a variety of multi-media experiences such as allowing participants to engage in private or public chat, voice, and video chat during the livestream. The extension layer of the Sendbird platform will facilitate integration with transactional systems such as payment processing and order fulfillment so businesses can convert customer excitement into monetization opportunities. Sendbird’s powerful moderation feature will keep communication safe and on-brand. All this on a platform that provides ultra-low latency chat, audio and video that can scale to tens of millions of users.
“With Sendbird Live, we’re doing for Live streaming events what Sendbird Chat did for mobile conversations: make it simple for any business to launch those experiences within their mobile app to engage in their community,” Kim continued. “Businesses can focus on the customer experience they’re trying to bring to life, such as live shopping days for a retailer, and not have to worry about the technology under the hood while still keeping everything on within their own brand.”
Businesses and developers can participate in the Sendbird Live beta program by visiting the Sendbird website.
About Sendbird
Sendbird is the most proven conversation platform for mobile apps trusted by industry leaders like Reddit, DoorDash, and Paytm. We enable any company to quickly and easily embed rich chat, voice, video, and livestream experiences into its app to build relationships with their users. With Sendbird, businesses can quickly improve customer engagement and retention with less development effort or risk than if they were to build and maintain a real-time communications platform themselves.
Sendbird’s top global customers include Yahoo! Sports, OLA, Rally Health, Teladoc, Accolade, Carousell, Schibsted, Virgin Mobile UAE, Dream11, Krafton, Nexon, Hinge, and ServiceNow. It is supported by ICONIQ Growth, STEADFAST Capital Ventures, Tiger Global Management, Meritech Capital, Emergence Capital, Shasta Ventures, August Capital, Funders Club, World Innovation Lab and Y Combinator. Sendbird is headquartered in San Mateo, California. Please visit https://sendbird.com for more information.
Media Contact
Amber MooreMoore Communications, 1 5039439381, [email protected]
Source Sendbird