At Next ’22, Google Cloud shared its vision for the future of computing, and unveiled new product innovations designed to help people in all organizations — data decision makers, developers and developers, IT teams, cybersecurity experts, and all employees — make change real, impactful, and sustainable.
“This year at Cloud Next, we’re proud to celebrate our customers and partners who are solving for tomorrow, today. At Google Cloud, our mission is to accelerate the digital transformation of every organization and the open, connected ecosystem is at the core of this transformation. We are excited about India’s digital future and Google Cloud is at the forefront of this journey and is well placed to take on new challenges and support businesses in solving some of their most complex business challenges with the help of cloud” said Bikram Singh Bedi, Managing Director, Google Cloud India.
Expanding Customer Success Through New Innovations and Partnerships
Google Cloud’s new product innovations at Next ’22 cover four key areas where it differentiates itself: data cloud, open infrastructure cloud, collaboration cloud, and trusted cloud.
An open data cloud
Google Cloud announced significant steps to provide the most open, scalable and powerful data cloud — ensuring customers can use all their data, from all sources, in all storage formats and analysis styles , and on all cloud providers and platforms of their choice .
- Support for unstructured data in BigQuery and major data formats: BigQuery features a new ability to analyze unstructured, streaming data that will greatly expand people’s ability to work with all types of data. Google Cloud also adds support for widely adopted data formats including Apache Iceberg, Delta Lake, and Apache Hudi, and offers a new integrated BigQuery experience for Apache Spark.
- Looker Studio and Looker Studio Pro: Google Cloud’s two popular business intelligence tools, Looker and Google Data Studio, have been unified under the Looker umbrella, and Data Studio is now Looker Studio. This will allow each self-service analyst to go beyond dashboards and enter their workflows and applications with the knowledge needed to make data-driven decisions. Google Cloud is also launching a professional version, Looker Studio Pro, which provides support to organizations and basic management capabilities.
- Translation Hub: Organizations can now localize content in over 135 languages using Translation Hub, our new enterprise-scale translation AI agent for cost-effective, self-serve document translation.
- Vertex AI Vision: This new AI service makes powerful computer vision and image recognition AI more accessible to data practitioners. It also reduces the time to create computer vision applications from days to minutes at one-tenth the cost of current offerings.
- All major open data platforms are supported: To extend our leadership in driving an open data ecosystem, we’re expanding integrations with many of the most popular enterprise data platforms, including Collibra, Elastic, MongoDB, Palantir Foundry, and ServiceNow. This will help remove barriers between data, give customers more choice, and avoid data lock-in.
Scalable, secure, open infrastructure
To help IT teams build the best foundation for innovation, Google Cloud announced a series of infrastructure updates and migrations that make it easier than ever to run in the cloud, no matter where customers are in their deployment journey. -will adopt:
- Workload optimized infrastructure: Google Cloud is launching a new C3 machine series powered by 4th Gen Intel Xeon Scalable processors and Google’s custom Intel Infrastructure Processing Unit (IPU). C3 machine instances deliver powerful performance gains to enable high performance computing and data-intensive workloads. Google Cloud also delivers an AI-optimized infrastructure with the general availability of TPU v4, which runs large-scale training workloads up to 80% faster and up to 50% cheaper.
- Dual Run and Migration Center: To help customers on their cloud journey, Dual Run will help remove the most common barriers to migrating 20+ year old mainframes to the cloud, and the new Migration Center brings together assessment, planning, migration, and modernization tooling in one location so organizations can move faster on their journey.
- Adding to our open source AI commitments: Google Cloud presents the OpenXLA Project, an open-source ecosystem of ML technologies developed by Google, AMD, Arm, Intel, Meta, and NVIDIA. It sets the conditions for faster research and production by addressing siled tools and resources that limit the pace of innovation.
- Powering the future of the Web3 ecosystem: Many of the world’s largest exchanges use Google Cloud to bring scale and speed to always-open spot markets for cryptocurrency trading. To advance this work, Google Cloud today announced a new partnership with Coinbase that has chosen Google Cloud to build advanced exchange and data services. We will also allow select customers to pay for cloud services with select cryptocurrencies through the use of Coinbase Commerce. This news builds on our recent Web3 announcements with Nansen, BNB Chain, Sky Mavis and NEAR Protocol.
An integrated collaboration hub
As organizations embrace hybrid work, they face two major challenges: first, overcoming the gaps between people who work in the office and those who work remotely, which makes it difficult to get things done; and second, how to ensure that people and data are secure regardless of location or device. To help customers address the unique challenges of hybrid work:
- Hybrid collaboration: The smart canvas experience is further enriched with custom building blocks in Google Docs, allowing companies to build their own templates that are easily accessible to all users. To create an open ecosystem and extensibility, Google Cloud has also opened up a smart canvas for third-party applications. New smart chips for AODocs, Atlassian, Asana, Figma, Miro, Tableau, and ZenDesk will be released next year, so users can view and interact with third-party data without moving tab or context.
- Cooperation precautions: To help organizations protect data and ensure secure collaboration, Google Cloud is extension ways to keep people and data safe in more apps that workers use on a daily basis. This includes bringing new data loss prevention (DLP) rules to Chat and extending Client Side Encryption to Gmail and Calendar.
- Expanding the power of Workspace: Google Workspace is announcing something new APIs for Meet and Chat, which provide programmatic access to common functions such as creating and starting meetings or starting messages directly from a third-party app. Asana, Lumapps, and ZenDesk will be the first Google Cloud partners to use them in their apps. Developers can also embed their app directly into the Meet experience using the new Meet SDK add-on.
- The next frontier of remote collaboration and connectivity: Following the announcement of Project Starline last year, Google Cloud announced the next phase of testing in an early access program with enterprise partners such as Salesforce, T-Mobile, and others. Starting this year, units will be deployed to select partner offices for daily testing.
Advanced security tools
Google Cloud builds the most open and extensible trusted cloud offering to help global enterprises address their toughest security challenges — from hybrid workloads to endpoint security to data residency. This includes
- Chronicle Security Operations: Google Cloud delivers a modern, cloud-born software suite that better enables cybersecurity teams to detect, investigate, and respond to threats with the speed, scale, and intelligence of Google.
- Confidential Space: The next solution in our groundbreaking Confidential Computing portfolio, Confidential Space. Organizations can perform tasks such as integrated data analysis and machine learning (ML) model training with confidence guarantees that the data they own can remain protected from their partners — including the cloud service provider. Whether you’re a clinical researcher sharing results or a bank looking at risk management across the globe, Confidential Space can help you collaborate with sensitive or controlled data securely across teams , organization, and boundaries.
- Google Cloud Ready – Sovereign Cloud: This new program promotes digital sovereignty in terms of Europe, to meet the growing demand for cloud solutions with the highest level of control, transparency, and sovereignty.
- New and expanded Google Cloud collaborations with leaders across the security ecosystem: We’re announcing a significant expansion of our trusted cloud ecosystem, featuring new integrations and offerings with more than 20 partners focused on enabling greater control over data sovereignty, supporting Zero Trust models, consolidating identity management, and improving endpoint security for global enterprises.
Scaling to the Cleanest Cloud in the Industry
An important part of helping customers make lasting change is by creating a more sustainable future, and we are committed to helping customers do this through products and services that minimize environmental impact. . We proudly operate the cleanest cloud in the industry, and customers running on Google Cloud immediately improve their maintenance profiles.
To continue to help companies meet their sustainability goals and address the demands of climate change:
- Google Cloud Carbon Footprint is now Generally Available, and is provided free of charge for every user in the cloud console.
- Eco-friendly routing is coming to the Google Maps Platform for developers, to help ridesharing and delivery companies embed eco-friendly routes into their driving applications.
All this work cannot be done alone. To scale our efforts, we are building our partner network across industries and since we announced the Google Cloud Ready – Sustainability designation this summer, we have seen incredible momentum with more than 20 partners achieving the assignment.