An old Chinese proverb says: “When the wind of change blows, some build walls and some are windmills.” Indeed, we are living in an era of drastic changes, which can begin in the early twentieth century. With the development of social digitalization, And the digital transformation of the economy.
Picture: ServiceNow
The central question is: Will we see this change as a future risk, or will we get into trouble? Or do we see it as an opportunity? Traditionally, we Germans are not traditionally known for our willingness to take risks, but our fear of Germans. But there is hope. R + V’s long-term study “Ängste” in 2019 showed that: Germans’ concerns have fallen to a 25-year low. It’s better to calm down.
This positive development is now also recognized by the world of work. The results of a study conducted by ServiceNow in June 2019 showed that more than 80% of respondents surveyed in Germany are not worried that automation can make their workplace redundant. “Fear of machines” only plays a subordinate role.
Not only is the world of work as an abstract structure, but our working methods are also changing rapidly. You no longer work in isolation, are subject to narrow restrictions on the subject, or work only under the guidance above.
The future of work is the opposite: it is agile, transparent, decentralized, self-determining, communication, cross-functional and free. In order to meet these conditions, processes and procedures must be fundamentally changed. The previous analog will become digital, and the previous manual will be automated.
But this is not enough. In this transformation, the company must not let its employees be left alone. Digitalization and fundamental cultural change must go hand in hand, Because this is the only way to create a win-win situation for employees and the company.
Picture: ServiceNow
ServiceNow magazine “Workflow Quarterly” examines cultural change from various angles, with the title “Cultural Issues”, and specifically studies the entire issue. The results of ethnographic research on “key factors for successful digitalization” are particularly instructive.
This crystal Six important action suggestionsWith it, the results of digital workflows and the satisfaction of employee activities in the field will be significantly improved.
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Not only to bring about cultural change, but also to develop a culture of change. This requires careful management to make it easier for people to adapt.
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Ensure collaboration at all levels of the organization. Employees will be very grateful when you listen to them and integrate them into the change process.
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Clarify expectations in advance. Communicate clearly how technology should support your employees. Be honest about this.
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Demonstrate the advantages of digital workflows. When technology can improve their work, your employees will become technology champions.
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Focus on business goals. Employees quickly realized that digital workflow strengthened the core mission.
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Train your staff. Especially when the new system requires skills not shown in the job description.
The core strategies of these cultural changes focus on employees and their long-term loyalty to the company. In terms of retention management, many companies still act with the usual suspects, namely measures of employee loyalty: selective feel-good measures (such as after-get off work activities, fresh fruit and free coffee, table football and home office) Designed to retain employees. The latter requires one thing first: use high-quality technical equipment and well-structured processes to work efficiently and without obstacles. In other words: a world of work with little workload.
According to a study conducted by ServiceNow in January 2020, 57% of the employees surveyed believed that work-life imbalance was the reason for changing employers. Detlef Krause, Vice President and General Manager of ServiceNow Germany, explained: “The competition for top talent is a long-term process. In this process, you must win the favor of employees for a long time. This is much more important than selective discounts or fruit baskets. . ”
So, if you put a “digital fruit basket” in front of your employees every day, it will be full of smart technology and smooth work processes, so what? These can greatly improve employee satisfaction, help attract talents and retain employees for a long time. In addition, research shows that such innovative companies are extremely attractive as employers: if new technologies are introduced into “better technologies”, almost half of the respondents will continue to change employers. So: let’s start building the digital windmill. It is better to leave the walls to others.
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