Adobe and ServiceNow Partner to Enhance Customer Experience

by estrategiaynegocios.net

Alliance between Adobe (NASDAQ:ADBE) and ServiceNow (NYSE:NOW) as part of Adobe Summit, a partnership to empower enterprises with industry-first solutions that combine data from Adobe customer experience with customer data Ultimately, it provides a seamless integrated workflow and personalized customer experience across all touchpoints.

Organizations use interactive customer communication solutions to better understand and personalize the digital experience. However, this data is usually isolated and disconnected from the service experience. Customers expect a seamless personalized experience as well as speedy problem resolution. Adobe and ServiceNow will enable integration between the Adobe Experience Platform and the ServiceNow Platform to enrich Adobe’s real-time customer profile with valuable data and enable a more comprehensive view across their entire digital journey – from acquisition to service.

what’s more, Adobe Experience Cloud solutions will be integrated with ServiceNow’s Now platform, which includes your Customer Service Management (CSM) solutions. To enable a better experience for both customers and employees, through applications from both companies. Adobe and ServiceNow are partnering to enable mutually integrated customers to leverage digital workflows, service catalogs, smart content and knowledge management capabilities.

“Customers demand exceptional experiences, and companies want to change customer service and engagement,” said John Donahoe, President and CEO of Service Now. “Together, Service Now and Adobe will help enable seamlessly integrated digital workflows that work to strengthen the experiences customers, and companies, want to provide.”

“Providing personalized, real-time experiences to customers is at the heart of every successful business,” said Shantanu Narain, President and CEO, Adobe. “Adobe and ServiceNow are partnering to provide real-time actionable data for businesses to better manage and grow their digital businesses.”

Thanks to this alliance, customers will be able to benefit from an intelligent and centralized Customer Experience Management (CXM) tool and in conjunction with the Service Now platform will be able to optimize work between teams and ultimately develop valuable profiles of customers. In real time, instantly. For example, our mutual customers will be able to seamlessly integrate ServiceNow digital workflows, administrative knowledge and service catalogs within a single layer of personalized engagement through the Adobe Experience Platform, to create consistently relevant services and experiences.