Adelaide’s Licorice AI startup is attracting $ 1.8 million in funding

Licorice founder and product architect Samantha Glocker

Licorice founder and product architect Samantha Glocker

Founded in Adelaide and with another Houston office, Licorice strives to replace traditional IT services trouble tickets with a system that uses AI to match incoming requests to the right engineers, calculating the time required for per task, and allows customers to choose appointment times that suit them.

The Licorice system integrates with various IT support platforms, giving service companies an “instant” way to improve service and increase revenue.

The company received $ 1.8 million in funding, and its first customers employ 1,200 service professionals in six countries.

“The capital is intended for accelerating software development and expanding our approach to going to market, as we are in a position to quickly scale and dominate the AI ​​scheduling space around the world,” said Licorice founder and product architect Samantha Glocker.

“Every integration we do, whether that be with an IT services platform like ConnectWise or ServiceNow, or a Zoom or Slack add-on, increases our market penetration exponentially.”

He describes the current approach to testing IT tickets as “like standing in a checkout queue where everyone can cut in front of you and you don’t know when you’ll be delivered.”

This leads to less urgent jobs that slide into the cracks, resulting in service companies losing more than 30% of their revenue potential, according to Glocker.

As well as avoiding there, Licorice handles task duration estimation, skill-based routing, scheduling and time recording, and automatic calculation of charges.

“With Licorice, clients know when to address their issue, and who will do the work, which in turn reduces the pressure on IT workers in one of the most stressful jobs in the world,” he added. .

“Now they can figure out the layout of their day before they come to work, and go home with a sense of satisfaction knowing what they’ve done.”

The company is considering another capital increase in mid-2022 to fund further growth.

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