Adobe and ServiceNow global release cross-platform integration

Partnership between Adobe it is at Current service It was expanded last week.Announced integration between the two companies Adobe Experience platform this is Customer Service Management It can now be used worldwide. According to the company, this “alliance” aims to promote more connections and a customer experience with fewer errors.

As the two companies explained, the integration uses valuable customer data to enhance Adobe Real-Time customer profiles and improve the personalization of the customer experience at all touch points.

“Nowadays, the customer service team is facing an unprecedented level of calling, which urgently needs omni-channel, end-to-end customer service solutions to provide a complete view of each customer,” said Senior Vice President Farrell Hope of Customer workflow give Current service. “Together with Adobe, ServiceNow enables organizations to obtain more important information from their customers and build a deeper loyalty relationship with them.”

Vice President Amit Ahuja said: “Adobe and ServiceNow work together to enable the company to have a more comprehensive understanding of each customer, which can promote an experience that encourages better participation and thus business success.” Adobe Ecosystem Development President.

Through this integration, Adobe and ServiceNow’s mutual customers will be able to highlight the two companies:

Build background to increase brand loyalty: Companies often find it difficult to navigate between internal data islands related to customer interactions. This integration creates a data workflow, breaks down these barriers and connects marketing to the customer service organization.

Learn more about personalization: Through the integration of the platform, customers can aggregate data at the “evaluation” and “purchase” touch points and capture customer service interactions to build detailed real-time profiles on the Adobe Experience Platform, thereby simplifying the work between teams.

Improve customer experience: ServiceNow and Adobe say that through integration, organizations will benefit from a comprehensive understanding of the customer journey and understanding the products or services that customers own or use, so they can customize. In this way, the end customer can get truly relevant and specific experiences and content on the Internet that are relevant to their journey.