Adobe has announced innovations for its customer data platform (CDP), Adobe Real-Time CDP, to help brands transition from third-party cookies to first-party data. As businesses in all industries use Adobe Real-Time CDP, Adobe introduces enriched customer profiles with commerce, AI-enabled targeting, new privacy and security tools, and Segment compatibility with channels.
Adobe Real-Time CDP, part of the Adobe Experience Cloud, now delivers real-time data with more than 24 trillion audience segment evaluations and more than a petabyte of data processed on average per day, helping global brands that deliver personalized experiences to millions of customers in real -time. Customers include Change Healthcare, Coles, Dick’s Sporting Goods, EY, General Motors, Henkel, Major League Baseball, Panera, ServiceNow, Telefonica, The Coca-Cola Company, The Home Depot, T. Rowe Price and TSB Bank.
“Businesses that invest in putting their first-party data into action are the ones that deliver personalized experiences and beat the competition. With changing consumer expectations in the digital economy, the time to move away from third-party cookies is now and brands need to adopt a first-party approach to data to stay relevant, ”said Anjul Bhambhri , Senior Vice President, Adobe Experience Cloud, Adobe.
“Data protection and privacy regulations are very important in India and businesses need to quickly monitor the use of a first-party data approach. Brands that use a first-party data approach will deliver of personalized experiences, beat the competition, and build trust with customers, ”said Vyshak Venugopalan, Head, Solution Consulting, Adobe India.
“We need a complete picture of every person leading us, from their history to their needs, to how they’re moving on the customer journey, and that means centering our data on one platform,” he said. Mike Gamble, Director, Analysis and Design, TSB Bank.
Gamble added, “The rich insights we gain from the Adobe Real-Time Customer Data Platform inform our personalization strategy to enrich customer experiences. Most importantly, we can deliver that wealth seamlessly. going online and offline because our decisions are based on every interaction with that customer’s past. ”