Adobe Sharing: Include ServiceNow in its business data platform!

Manufacturer of digital marketing and analysis software Adobe Its real-time customer data platform has achieved great success. As Adobe announced on Tuesday, Serve immediately Decided to use its Adobe Experience Platform, which is part of the Adobe Experience Cloud. ADBE shares fell on Tuesday.

ServiceNow will use the business-to-business version of Adobe’s real-time customer data platform. Adobe announced the product at the annual Adobe Summit that began on Tuesday. Due to the Covid-19 pandemic, the three-day conference will be held online for the second time in a row.

ServiceNow, a digital workflow company, expressed its hope that Adobe services can improve the B2B customer experience. ServiceNow works with nearly 7,000 corporate brands.

Should investors sell now? Is it worth joining Adobe?

Susie Emmerling, Vice President of Marketing Operations at ServiceNow, said in a press release: “Because today’s work is driven by a digital-first mindset, there is an urgent need for a compelling experience at every step of the customer journey.” “Adobe Experience Platform It will help our team better understand our customers and ultimately lead to more personalized and valuable interactions.”

ADBE stock price is close to the buy point

The two companies did not disclose the financial terms of the agreement. In early trading on the stock exchange today, ADBE shares fell 0.2% to 514.20. According to the IBD MarketSmith chart, in the past 35 weeks, ADBE stock has consolidated at a buy point of 536.98. ServiceNow shares fell 0.6% to 556.15 in early trading. The MarketSmith chart shows that the stock is now close to the buy point of 560.89 on a cup handle basis.