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Amplitude, Inc. (Nasdaq: AMPL), the pioneer in digital optimization, today announced continued investment in Europe with the opening of new and expanded offices in London and Paris and the appointment of Alexa Lacroix as Vice President, EMEA South. As the EU General Data Protection Regulation (GDPR) and other privacy laws change how businesses interact with customer data, organizations are increasingly looking for solutions that provide in-depth customer insight without compromised their compliance duties. For privacy -priority organizations, Amplitude not only provides the #1 ranked product analytics solution, but also one that complies with local data privacy standards. Amplitude’s growing team and footprint will serve to meet its customers in more than 40 markets in EMEA and the ever-increasing demand for first-party product analytics in the region.
Alexa Lacroix will Lead Amplitude’s Growing EMEA South Team
With over 20 years of software sales experience, Lacroix will lead Amplitude’s business strategy and implementation in France, Southern Europe, the Middle East, and Africa. Having leadership teams at global brands such as ServiceNow and Talentsoft, Lacroix is well -versed in driving international interest and demand. Reporting to Daniel Bailey, Vice President of EMEA, Lacroix will focus on expanding Amplitude’s fast-growing EMEA South customer base, which already includes brands such as Bpifrance, Decathlon, Cafeyn, and Ouicar. With 150% employee growth in France over the past two years, Amplitude has expanded its office to the seventeenth district of Paris.
“Throughout my career I have had the privilege of working at the forefront of major technological revolutions, from the advent of the mobile internet to the rise of digital transformation. Now, we are seeing another change, because digital products are from supporting business to being business, ”Lacroix said. “Amplitude is at the heart of this trend, and it has a tremendous opportunity to help European companies accelerate their digital product innovation. Between its rapidly growing customer footprint and its ambitious team in France and across the region, I could not be more excited to help Amplitude win the market. ”
“We have a tremendous opportunity in EMEA to help local companies create a competitive advantage by developing better products that put their customers at the center. As we continue to expand our global business, in particular I am excited to welcome Alexa Lacroix to lead our EMEA South team, whose experience in leading high-growth teams in enterprise technology companies makes her the perfect fit for this role, ”Bailey said. “Alexa’s customer-centric strategy and commitment to the development of a strong company culture is fully consistent with our company’s values, and will help us build sustainable, long-term growth in EMEA.”
Amplitude Opens New London Office
In the UK, Amplitude has opened a new London office along Southwark Bridge to support the team’s growth over the past two years. Along with EMEA leadership team members including Bailey, locally -based team members will come over several days a week to personally connect, collaborate, and meet with customers and partners. A key market for expansion in EMEA, the office will serve as an innovation and engineering hub, becoming Amplitude’s first engineering hub outside of North America. The team was tasked to continue to grow Amplitude’s presence in this key EMEA market, which already includes local customer brands such as ClearScore, Mindful Chef, and Which.
Last year, Amplitude announced its opening EU data center in Frankfurt, Germany, an investment to better support its growing customer base in the EU and the increasing number of companies investing in digital products. Organizations can now experience the power of Amplitude’s #1 ranked product analytics solution while storing their customer data within the EU in accordance with local data privacy standards.
“As our business grows, we need a solution that not only provides fast, reliable, and self-serve insight into our customers’ behavioral data, but also one that complies with the highest standards of security and compliance. on data privacy, ”said Alexandre Bernard, head of data at Cafeyn. “Working within Amplitude, we answer those complex questions quickly and share data with teams to allow us to evaluate our customer journeys, refine our experimentation processes, and create business decisions that drive our growth. “
Daniel Bailey, Alexa Lacroix and more members of the EMEA team will meet with customers at Amplify 2022, the #1 product and growth conference, to take place May 24-26, 2022 at ARIA in Las Vegas and broadcast live. Attendees will learn from top product and growth leaders, analytics experts, and digital executives from Miro, SoFi, Udemy, Under Armor, Amplitude, and more. Register now!
To learn more about Amplitude, request a custom demo here.