Attack by ITSM market leader: ServiceNow hopes to get more from the German market

Therefore, American digital workflow experts will provide their human resource service delivery solutions, and it will take effect immediately in the SAP AppCenter digital market. ServiceNow has previously promised SAP SuccessFactors to provide customers with numerous innovations in the “Now Platform New York Edition”. Now, with the “ServiceNow Virtual Agent” and “Now Mobile App”, you can access to-do items from anywhere, and you can also use a wider range of cross-departmental services.

According to Krause, Frankfurt’s ServiceNow is not only related to the DAX giant, but also to the German medium-sized economy. In the process of digitalization, the medium-sized economy is undergoing tremendous changes. “30% of our sales team has already worked with the upper middle class. This is a company with up to 20,000 employees, such as Miele or Festo. We see great opportunities for cooperation with these companies.” Recently, ServiceNow noticed internally Particularly interested in the products of the software company in Germany and Japan. They want to take advantage of this opportunity.

Also read the interview with John Donahoe, CEO of ServiceNow!

However, the German governor clearly must remain sensitive. “Germany has its own identity. We have to prepare and implement things more precisely than other regions. Especially because we are in the cloud business. We will take this into account.”

But there are many ITSM manufacturers in Germany, and the market seems to be saturated. How does ServiceNow plan to win shares here? Krause believes that a wide range of products may be an advantage: services with workflow software range from the IT field to the personnel department and customer service management. “ITSM can no longer be separated from other service processes. When several components come into play, we differentiate ourselves from our competitors.”

The second argument is usability: “We want to make service management as easy as customers from the consumer space of Uber, Airbnb or Amazon stores.” Last but not least, ServiceNow hopes to earn points through its technology: A high degree of automation is valued by customers, and Gartner has seen the company’s technology platform. The “single data model” is also an advantage because it simplifies discussions on topics such as data privacy, security, integration, and implementation.

However, if you don’t have a partner network, this will not help Germany much. As Krause said, ServiceNow is currently “developing and expanding.” Together with large IT service providers such as Accenture, Ernst & Young (EY) or Deloitte (Deloitte), they have been cooperating well with Germany internationally for many years. At the same time, a network of industrial partners will be established. “ServiceNow is set up vertically, we sell to the industry. Our sales team has also adjusted accordingly.”

At the Frankfurt internal exhibition, which is held in German for the first time, countless breakout sessions will be held, which are tailored to the technical interests of the visitors and industry-specific details. However, in general, customer experience or use cases should be the top priority, and Krause also hopes to solve socio-political issues.

With Tijen Oranan, the founders of “Global Digital Women” may be involved. Themes such as diversity and inclusiveness should occupy correspondingly strong spaces. In addition, non-fictionalist and psychology and character trainer Steffen Kirchner (Steffen Kirchner) will convey tried and tested strategies to make people and companies “significantly more successful” (more information on this program).