Bill McDermott: “Spain is still in the early days of digitalization” | Talent

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Bill McDermott (New York, 1961)’s career has attracted the attention of Xerox and SAP. He has worked for the company for 34 years and has assumed the greatest responsibility.Only three months before the outbreak of the coronavirus crisis, he served as the executive direction of ServiceNow serving the platform cloud Used for overall management of workflow. His original plan is still a dead letter. The pandemic forced him to face problems where he had a different roadmap, such as delving into digital technology that he thought was imperfect. “The company just changed the way they collect data. They didn’t deal with the islands where most employees work.”

The situation he described represents the lack of business agility in the face of the current situation. Although digital transformation has been going on for nearly two decades, the facts show that there are too many unfinished tasks. If this new environment reveals something, at least in terms of expression, it is that the way of doing business will no longer be the same. There are no large events, large meetings or face-to-face meetings. The new economy will understand that there are fewer jobs anchored in specific cities. “Our global CEOs will choose conference calls that travel across continents. Workers will receive digital training. It’s time to reinvent the business. We need higher digital productivity; and I think we have begun to realize.”

Introduce changes a priori He said that because of this virus, they opened up a scene that will be the biggest opportunity the economic sector has ever had-“Anyone has room for growth,” he said. The market it will generate in the next few years is about 4 trillion euros, which is about four times the annual wealth of a country like Spain. This is your calculation and the impact of your true digitization. He predicted: “In terms of scale, this will be a true index market.”

The environment it exhibits has certain shortcomings and must develop rapidly. For example, designing a digital strategy is not the same as preparing for destruction. According to the numbers he handled, only 40% of CEOs can handle the arrival of new players. One way to reverse the trend is to adopt a comprehensive workflow solution. The digital platform can accommodate everything from user experience to financial control. A common phenomenon of connecting anytime, anywhere. “This is about reshaping the way we work. This is the main force of the 21st century and can be truly innovative.”

Although he has a huge office in his home in California to answer questions through a video conference, he still wears special sunglasses to cover his eyes. Preference the same height as your data. This time he talked about 400 billion euros. He believes that this is the money the company wasted on non-automated processes. He said: “This is killing the organization and unnecessarily complicating the work of the workers.” Among other reasons, the number is the complexity of the spreadsheet sent via email or is still collected from handwritten notes into the database. The result of the amount of information.

Solutions open to the public sector

The public sector is also facing an era dominated by versatility and immediacy. Bureaucracy is usually synonymous with slowness, but digital reality requires another rhythm. The coronavirus has shaken the age of institutions. McDermott pointed out that the solutions available to the company are also open to the government. It is about solving a series of common challenges. “I don’t care whether I need to renew my driving license, pay taxes or benefit from specific policies. These services should be completed on-line And in the cloud. People have no reason to line up or wait for weeks and months for service. “

He prefers to stop in Spain. He believes that it is still in the early stages of digitization, especially in terms of digitization. cloud And workflow. In his analysis, as long as the new technology accelerated by covid-19 is used, he will show some optimism. “The GDP will grow and many jobs will be created. Companies will better compete with the rest of the world. He said: “We don’t have to compete with what happens, but we must make the invested capital work better. “

Before ending the video conference, he was encouraged by the repeated predictions made by technicians: “Artificial intelligence will change the world.” In his conclusion, he called on machines to free humans from repetitive tasks without added value. This way they can focus on innovation and dream of future jobs, and the working time invested is high-quality work. For him, it all boils down to the introduction of modern cloud architecture into the business, but the consequences of the coronavirus are those that put forward new requirements. He concluded: “The stronger our predictive ability, the higher our digital productivity. ”

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