CareAR, Xerox’s augmented reality division, raised $10 million in funding from ServiceNow «Next Reality

The enterprise-centric augmented reality category usually does not make headlines because of its relatively stable image as a mostly factory floor and training-based tool.

However, a new large-scale investment in CareAR from Xerox, one of the largest corporate AR players, may promote new activities in this emerging field.

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This week, CareAR received $10 million in new investment from ServiceNow, one of its existing partners in the enterprise software field.

When announcing the initial collaboration between the two, Michael Ramsey, Vice President of Product Management for ServiceNow’s Customer Workflow Products, said last year: “Today’s service teams are facing the challenge of solving problems in increasingly complex situations, especially in the context of COVID-19. Down.” The company.

“They want to increase efficiency, reduce operating costs, and improve customer outcomes — while ensuring employee safety. Together, ServiceNow and CareAR provide a digital experience that enables service teams to better solve problems remotely to complete their work efficiently and safely.”

Now ServiceNow has more skins in AR games, and funds will be used to extend CareAR’s coverage beyond existing customers, including Nordstrom, Verizon, Allstate, FedEx, State Farm, NTT Data, Marriott, etc.

One of CareAR’s main use cases is in the field of remote assistance situations. In this case, experts can use AR covering various systems and devices to guide field workers.

CareAR is just one of a growing number of remote assistance-based platforms. These platforms are based on the use of AR to significantly reduce the need to travel or meet in person during training, maintenance and meetings.

“Xerox has positioned CareAR to provide the functions required by service-intensive industries, including real-time instructions, visualization tools, and data access at any user’s fingertips, all of which are driven by predictive artificial intelligence,” Xerox CEO John Wei Sending said. Will now serve as the chairman of CareAR.

“By creating a platform that is intuitive to the digitally native workforce and investing in ServiceNow, we believe that CareAR will define and develop the service experience management category, disrupting the industry when it is most needed.”