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Craig Pratt, Former Worldwide VP of Sales Initiatives for ServiceNow and Former Senior Director of Worldwide BRS Sales Strategy and Productivity for EMC will Lead DecisionLink through Hypergrowth
ATLANTA-(BUSINESS WIRE)-DecisionLink, the leader in secure, SaaS-based Customer Value Management solutions that simplifies and automates customer value conversations at all stages of the journey of the customer, today announced the appointment of Craig Pratt as the company’s new CRO. Craig brings to DecisionLink over 20 years of value selling experience. He is excited about the opportunity to expand and grow DecisionLink’s business by helping more companies achieve value realization.
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Craig Pratt, CRO of DecisionLink (Photo: Business Wire)
A strategic addition to the leadership team, Craig joined on the heels of a fantastic year following DecisionLink’s Series A funding round with Accel in December 2020. Notable achievements include:
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310% increase in new ARR subscriptions,
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Net Recurring Income over 120%,
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Subscription (88%) to Services (12%) revenue ratio, a testament to a true technology platform where everyone in the enterprise can quickly talk about value, compared to version 1 solutions that are highly relying on experts, consulting, and services to develop and speak your message of value,
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Tripling is our engineering team, delivering the most ambitious Value technology release in history with several hundred new features, and
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Approaching 200 customers as we added over 50 new customers including 22 of the top 100 SaaS companies and several Fortune 100 industrial automation firms.
“Every representative should have a business case for every deal”, the only barrier is the ability to scale, provide ease of use and have quality. We accomplished that goal with ValueCloud®. Since the launch of ValueCloud® 3.5 years ago, DecisionLink customers have made more than 130,000 Business Value Assessments. We believe this is more than any other company combined whether using home-grown or customized commercial offers. Since the release of the ValueCloud® Smart Web Calculator 18 months ago, our customers have delivered over 238,786 digital value artifacts to their prospects in the critical “top of the funnel” awareness period before contacting sales.
“The great results of DecisionLink along with some big announcements over the next 6 months that will change the face of the Value Management space, make it the perfect time to add a leader with Craig’s caliber as we continue to lead the Value industry . I sincerely hope that DecisionLink will benefit from Craig’s experience in advancing growth in the new and emerging markets he has acquired while he is at Equallogic, Data Domain, and ServiceNow, ”said Tim Page, CEO of DecisionLink. “His leadership has been critical to ServiceNow as they have evolved from ITSM to Enterprise Service Management and become public. Craig is perfectly suited for our future Value Management journey.”
Craig is also a well -known value expert and a leading value selling practitioner throughout his career. At EMC he created “Prove Value,” which allows his former EMC group to run some of the highest margins of all their businesses.
“I’m excited to join the DecisionLink team,” said Craig Pratt, CRO of DecisionLink. “I was amazed to see ValueCloud® and its incredible capabilities for connecting customer value to creating a world-class customer experience. By using value throughout the customer’s life cycle, you maximize the reasons for customers to renew and achieve value realization. In addition, creating a value-centered organizational infrastructure and utilizing value throughout the lifecycle enables growing up-sell and cross-sell possibilities. ”
About DecisionLink
DecisionLink’s ValueCloud® is the leading, secure, SaaS-based, customer value management platform that simplifies and automates business value conversations at any point in the customer’s journey. ValueCloud®’s self-service, AI-enabled computational engine transforms customer value into strategic, actionable assets, empowering sellers, marketers, and customer success professionals to raise the bar. tactical conversations about feature, function, and price, with discussions based on business value results in a few clicks. The ability to do this on scale and at any point in the customer’s journey ensures customers for life and ultimately profitable growth. DecisionLink is trusted by leading business enterprises, including Caterpillar, CrowdStrike, DocuSign, Marketo and Adobe as well as elite, fast -growing companies such as Apptio, Contrast Security, Elastic, Menlo Security, and PagerDuty.
For more information, please visit www.decisionlink.com, call 800.670.8301, or contact us on social media.
Copyright © 2022 DecisionLink. All rights reserved. DecisionLink, its logo, and ValueCloud® are trademarks or registered trademarks of DecisionLink. The trademarks of the other companies mentioned appear for identification purposes only and are owned by their respective companies.
Check out the source version at businesswire.com: https://www.businesswire.com/news/home/20220309005781/en/
Allison D. Mitchell
Senior Director of Content Marketing at DecisionLink
[email protected]
Source: DecisionLink