DecisionLink, the leader in secure, SaaS-based Customer Value Management solutions that simplifies and automates customer value conversations at all stages of the customer journey, today announced the appointment of Craig Pratt as the company’s new CRO. Craig brings to DecisionLink over 20 years of value selling experience. He is excited about the opportunity to expand and grow DecisionLink’s business by helping more companies achieve value realization.
A strategic addition to the leadership team, Craig joined on the heels of a fantastic year following DecisionLink’s Series A funding round with Accel in December 2020. Notable achievements include:
- 310% increase in new ARR subscriptions,
- Net Recurring Income over 120%,
- Subscription (88%) to Services (12%) revenue ratio, a testament to a true technology platform where everyone in the enterprise can quickly talk about value, compared to version 1 solutions that are highly relying on experts, consulting, and services to develop and speak your message of value,
- Tripling is our engineering team, delivering the most ambitious Value technology release in history with several hundred new features, and
- Approaching 200 customers as we added over 50 new customers including 22 of the top 100 SaaS companies and several Fortune 100 industrial automation firms.
“Every representative should have a business case for every deal”, the only barrier is the ability to scale, provide ease of use and have quality. We accomplished that goal with ValueCloud®. Since the launch of ValueCloud® 3.5 years ago, DecisionLink customers have made more than 130,000 Business Value Assessments. We believe this is more than any other company combined whether using home-grown or customized commercial offers. Since the release of ValueCloud® Smart Web Calculator 18 months ago, our customers delivered over 238,786 digital value artifacts to their prospects in the critical “top of the funnel” awareness period prior to the sales engagement.
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“The great results of DecisionLink along with some big announcements over the next 6 months that will change the face of the Value Management space, make it the perfect time to add a leader with Craig’s caliber as we continue to lead the Value industry . I sincerely hope that DecisionLink will benefit from Craig’s experience in advancing growth in the new and emerging markets he has acquired while he is at Equallogic, Data Domain, and ServiceNow, ”said Tim Page, CEO of DecisionLink. “His leadership has been critical to ServiceNow as they have evolved from ITSM to Enterprise Service Management and become public. Craig is perfectly suited for our future Value Management journey.”
Craig is also a well -known value expert and a leading value selling practitioner throughout his career. At EMC he created “Prove Value,” which allows his former EMC group to run some of the highest margins of all their businesses.
“I’m excited to join the DecisionLink team,” said Craig Pratt, CRO of DecisionLink. “I was surprised to see ValueCloud® and its incredible capabilities for connecting customer value to creating a world-class customer experience. By using value throughout the customer’s life cycle, you maximize the reasons for customers to renew and achieve value realization. In addition, creating a value-centered organizational infrastructure and utilizing value throughout the lifecycle enables growing up-sell and cross-sell possibilities. ”
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