Enterprise hits and misses – retailers go straight, cyber warfare continues on high alert, and problematic user conferences are back

Lead story – Direct -to -consumer retail – where do we go here?

The pandemic has brought about change – and retailers will never return. But what’s next is not a no-brainer. Stuart started with 57 types of digital-how Kraft Heinz embraced direct-to-consumer e-commerce during the COVID crisis.

Heinz-to-Home started in response to consumer pandemic demand. But in the Vaccine Economy, is competing with local retailers the best option? Stuart quoted Jean-Philippe Nier, Head of E-Commerce UK and Ireland, The Kraft Heinz Company:

The evolution we’ve made will actually bring a more personalized journey, for people to go to the website and buy products that they can’t buy at traditional retail.

For example? Successful Father’s Day promotion, where you can order a bottle of Heinz for pops, with his name on it. But if Heinz wants to maintain momentum, supply chain challenges are ahead. Nier again:

We invested in a digital shelf platform tool to help us track availability at online retailers. We really use that to understand, do we have bigger challenges actually online than in -store compared to our products?

Stuart once again took the retail supply chain problem in Overcoming e-commerce supply chain challenges-how Co-op plans to provide 100% fulfillment to its online customers. Through this session at the Accelerating Ecommerce event, we learned that to get the last mile delivery right, Co-op has partnered with several partners in the UK. But that, in turn, leads to real-time inventory challenges. So how did they deal with “seismic change in their business?” Real-time inventory APIs are critical. Stuart quoted Co-op E-commerce Director Chris Conway:

This effectively means, no matter which platform you shop The Co-op on, whether it’s our own platform, our Deliveroo platform, our Amazon store, you’ll see realtime stock availability at that store. Maybe it was only four or five months. This means, if we don’t get the product in the store, on that day or at that time or at that time, you won’t be able to order it from that online platform. That has made a big difference to our customers, but it has also made a big difference in the way we forecast our demand.

That makes a big difference to some of my delivery experiences in the US, where online inventory/supplies are notoriously inaccurate. Conway added:

The immediate benefit is that customers won’t be able to order anything we didn’t get. So they got what they ordered, which was brilliant and exactly what we wanted to do. The second benefit is that we track what customers really want from the very beginning.

So if they’re looking at a product and we don’t get it, we get that information and return that to our supply chains and logistics teams. So instead of generating sales of the product they ordered instead or generating a supply of the product they ordered instead, we should actually create a supply of the product they really wanted in the first place.

Actually. As Stuart says, “wonderful things, but only a beginning.” Based on my crappy-scrappy “we replaced what you ordered for something else” local grocery delivery experiences, it’s more than just the beginning.

Diginomica picks – my top stories on diginomica this week

Vendor review, diginomica style. Here are my top three choices from our vendor range:

Some other vendor options, without quotables:

Jon’s grab bag – Chris filed a two -fer on the UK’s controversial online safety bill: The UK Online Safety Bill – Google, Facebook, TikTok, lawyers responded. Second part: the Ofcom regulator responded. Neil further substantiates quantitative misconceptions in Quantum computing scenarios – the case for hybrid computing models.

Finally, I asked why AI vendors go beyond AI for video editing – why is this use case ignored ?. Bonus: art of enterprise video replay with B2B video savant Brent Leary:

Just this week, I tried another AI tool for “writing engaging marketing copy” that generated exactly what I expected: tone deaf verbiage. All the right keywords, no effect.

Best on the enterprise web

My top seven

Whiffs

It’s time to call yourself – last week, I was too pre-occupied calling an inaccurate headline here: The FTC case against Weight Watchers means death for the algorithms. No, it’s not about the demise of algorithms at all. But: punishing companies ’data abuse by“ ignoring ”their algorithms is possibly massive news-and precedent. I lost that in my mind, but I’m fixing it now.

As for NPR’s breaking story about how deep fake profiles on LinkedIn are likely to deceive people into sales conversations, I’m just surprised if you’re surprised. A crowded community shameless “I just got back from our amazing offsite!” brand analysis Promotional fodder that pretends to be relevant updates is fertile ground for fakery.

Meanwhile, I swipe again at “ecosystems.” Will this one stay?

Did I mention the “tech detox” articles that snark on me?

There is a vast better productivity conversations that there is than here. Finally, Matthias Steiner has a great question for Brian and me:

Good point – buzzword bingo cards will really liven up a conference – or put it on the mobile event app! I’m probably too caught up in my “This one goes to 11” Spinal Tap reference to give Steiner the idea it deserves. Next…

If you see a #ensw pieces that qualify for hits and misses – in good or bad ways – let me know in the comments as Clive (almost) always does. Most Enterprise hit and miss articles are selected from my curated @jonerpnewsfeed.

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