Platform Connects All Aspects of the Employee Experience Ecosystem to Unlock Real-Time Intelligence and Deliver Personalized Communications at Scale
SAN FRANCISCO, October 19, 2022 /PRNewswire/ — Very firstthe first intelligent workplace communications platform that connects more than 17 million employees worldwide, today released a series of data-enabled platform enhancements designed to help employers build a more sustainable workforce by reducing the level of noise that bombards employees every day and deliver meaningful, personalized communication at scale.
recently research from Firstup, found that more than 70% of journalists and HR leaders recognize the rise of employee burnout and frequently discuss the harmful effects of digital overload and the draining of workforce energy. While the majority (62%) believe that good employee engagement can improve performance, retention and loyalty across their workforce, many say they lack the tools for an effective program in communicating with employees and more than half admit to feeling overwhelmed when receiving too much communication through too many work channels. These teams feel increased pressure to be more communicative and transparent with their distributed workforces, but without the right tools and data, their programs risk becoming information overload and noise. .
Firstup has introduced some new intelligent communication enhancements to its platform to solve this digital overload crisis. Firstup’s platform connects and continuously captures data from all aspects of the employee experience ecosystem – from human resource information systems (HRIS) to recruitment, learning and development, talent acquisition, management in performance, and more. Using that data to build holistic employee profiles based on characteristics and activities, the platform can determine what campaigns each employee should receive, when and on which channels and orchestrate communications in size. With ongoing engagement insights that span the entire employee journey, programs can become more personalized and effective for each individual employee over time.
Now, every company has more power to connect the employee experience ecosystem, better understand its employees, and confidently gain insights that can improve engagement, productivity and retention, with new features including:
- New Connections and In-App Experiences: Firstup unifies employee communications on one platform and, with new HCM connectors coming soon (including Workday, SAP SuccessFactors, Oracle HCM, UKG), more systems will be able to send notifications directly to Firstup. In addition, a new employee hub will serve as a single access and action point for all important employee tools and systems, and an improved integration with Microsoft Teams provides an in-app experience and eliminates the need to switch to in and out of apps. All of these features are designed to remove unnecessary complexity for employees and improve signals on what matters most.
- Enhanced Overall Employee Profile: Organizations can gain an unprecedented view of their workforce with the Firstup Universal Employee Profile that captures employee attributes, channels, and activities from multiple employee systems and delivery channels. The Universal Employee Profile is constantly updated and gets smarter from each activity, ensuring that the next interaction is relevant, personalized, and meaningful.
- New Employee Travel Campaigns: HR and communications teams can identify defining moments in an employee’s journey using intelligence from the Universal Employee Profile and design end-to-end employee journeys. They can make every moment count and automatically trigger trips based on events like new hires, promotions, or new learning opportunities and more–and keep updating based on employee engagement .
- Optimized Intelligent Delivery: Organizations can optimize the delivery of employee campaigns with the new Engagement Boost feature that intelligently predicts and adjusts the optimal channel and timing of delivery, resulting in up to a 3x increase in engagement results . With the addition of new delivery connectors, teams can now deliver content to more employee experience platforms (e.g. MS Viva ConnectionsServiceNow, Workday People Experience, Oracle ME, SuccessFactors), with new real-time delivery reporting capabilities.
- Insights into the Continuous Employee Journey: The platform can proactively drive actionable insights to HR and communications teams so they can gain deeper insight into what their organizations, teams, and cohorts of employees are engaging with or not, which can serve as an early warning for bigger problems, such as employee dissatisfaction, burnout or a need for business change.
“There is no denying that the workforce is experiencing a digital overload crisis. Most organizations are trying to find a solution to the symptoms, such as burnout, instead of solving the underlying problem, which is digital complexity,” said Nicole Alvino, CEO, Firstup. “Businesses must first focus on building meaningful connections and find ways to cut through the digital noise, which may require different methods for different employees. Our platform empowers to HR, communicators, and leaders to engage on a personal level, intelligently, throughout each employee’s journey – which means better results for everyone.”
For more information about Firstup’s platform enhancements and to learn how real-time intelligence can provide more meaningful employee engagement campaigns, visit firstup.io/platform.
About Firstup
Firstup is the world’s first intelligent communication platform. More than 40 percent of Fortune 100 companies use our platform to connect with their people, design and deliver personalized communications, and gain engagement insights throughout the employee journey. With Firstup, employers can view engagement data in real time, by organization, department, or employee. That helps leaders better understand their workforce, make informed decisions and provide better experiences from hire to retirement. Companies like Amazon, Tesco, Ford, and Hilton use Firstup every day to improve outcomes for their employees. Learn more at firstup.io.
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SOURCE Firstup