The Alliance will empower in-house marketing and revenue teams in the APAC region to deliver personalized digital-buyer experiences that drive predictable growth
SINGAPORE at FOSTER CITY, Calif., June 15, 2022 / PRNewswire/ – Followoze now accepted repliCMO as its newest alliance partner, with a focus on B2B businesses in Asia-Pacific region. The two companies will develop new B2B revenue solutions that will help APAC businesses compete and win in a new digital-first marketplace.
The global pandemic has accelerated digital transformation and changed the nature of B2B buying and selling forever. As a result, marketing teams now own more than just the lead-to-revenue cycle. The Folloze platform makes it easy for marketers to plan and launch any revenue -generating program and tactic on a consumer journey that is now 100% digital. The platform leverages customer data and intent with personalized content experiences to boost demand centers and landing pages, high-touch events, channel programs, ABM, cross-sell and upsell, and much more.
RepliCMO brings strategic marketing expertise, alliances, and well -executed systems to enterprise clients, effectively expanding the capabilities and reach of the chief marketing officer (CMO) function. Together, Folloze and repliCMO will use these respective strengths to help enterprise companies rethink their GTM and better conform to the digital-first expectations of today’s modern B2B consumer.
“We now operate in a world where the B2B buying journey is 100% digital,” he said Etai Beck, CEO and Co-founder at Folloze. “RepliCMO shares our vision to rethink the consumer journey through the activation of customer data and the automated delivery of personalized experiences with a high value of human interaction. Their strong B2B business record, and established footprint in the APAC region have been the prospect of working together to a clear win.Together, Folloze and repliCMO are the natural solution for clients looking for new ways to be unique in a crowded digital landscape. “
“Marketing is always more than just a service-in a world where there are many products in one category, it is the marketing intellectual property (IP) that creates the brand and changes it in the minds of customers, “said Ruchika Rana Malhotra, Founder and CEO of repliCMO. “Particularly during intense IPO and funding activity at APAC, the brand is a significant value driver. Together with Folloze, we can help enterprise CMOs intelligently build their account -based marketing strategies and deliver they are focused, engaging, and relevant. digital content, ultimately making the consumer journey easier. “
About Folloze
Folloze forms the leading B2B Buyer Experience Platform. With Folloze, sales and marketing teams can quickly create rich, personalized, and value-added experiences that maximize revenue impact throughout the customer journey. Leading B2B brands-including Autodesk, RingCentral, Cisco, and ServiceNow-rely on Folloze to strengthen customer engagement, grow revenue, and expand their target accounts. To learn more, visit https://www.folloze.com/.
About repliCMO
RepliCMO is a management consulting firm that specializes in creating and delivering IP marketing in the B2B space. The repliCMO capability creates IP marketing for technology and emerging technology ecosystems- Fintech, Cybersecurity, SaaS, Cloud computing, Proptech, Infratech, AI, AR, IoT and Blockchain. To learn more, visit https://www.replicmo.com/.
SOURCE repliCMO