SAN MATEO, Calif. at SINGAPORE-(BUSINESS WIRE)-Apr 7, 2022–
Folloze and GetIT today announced an agency partnership that will package the Folloze B2B Buyer Experience Platform with GetIT’s account -based marketing (ABM) solutions (ABM) for the technology, IT and telecom markets. The partnership solves a common challenge for frontline marketers: Bringing ABM and other important marketing solutions to market quickly – a process that often takes several months. With Folloze, GetIT eliminated the need for combining time and coding activities to offer its clients a ready-made solution that includes content curation and a personalized content hub.
“Personalized curation and presentation of content are critical parts of all ABM’s work,” said Anol Bhattacharya, CEO of Singapore -based GetIT. “In most cases, the time to be live between the account strategy and implementing a personalized content hub can make or break the ABM process. By integrating our content buyer enablement with Folloze B2B Buyer Experience Platform, we are redefining the dynamics of the B2B buyer journey. “
B2B Martech Stack optimization
GetIT plans to launch the bundled solution to some of its clients in the Asia Pacific market, which Telecom Malaysia first launched this month. Other IT and telecom clients include Google Cloud, AWS, Orange Business Service and Telecom Indonesia, among others.
“Most B2B marketers are overwhelmed with the task of building a martech stack without adding complexity. That’s what Folloze does best,” Bhattacharya said. “It’s all about solving a particular set of business problems and improving the consumer experience. And because Folloze is platform agnostic, we can confidently tell our clients that Folloze will fit right into whatever tech stack they use. “
The Folloze Buyer Experience Platform is fully expandable and built to easily integrate and complement any martech infrastructure. It is designed to fill any frontline marketing need, from ABM entry to demand generation, personalized content development and channel optimization. “We can now offer a great solution to measure ABM’s consumer journeys, putting them in exactly the right context and with the right structure behind it,” said Randy Brasche, VP of Marketing for Folloze. “We enable frontline markets to easily generate highly engaging, personalized content destinations throughout the B2B consumer journey to drive deeper account engagement and stronger revenue growth.”
Alignment of Sales and Marketing Teams
The integrated solution will be a game-changer for improving sales and marketing alignment. “More than 90 per cent of ABM projects fail because there is little or no alignment,” Bhattacharya said. “This partnership creates an effective mechanism to bridge the gap between the sales and marketing teams.” Folloze VP Brasche added, “Marketing is increasingly accountable for driving revenue. Together, we empower frontline marketers to provide accurate sales insights and more rigorous streamlining of the revenue process.”
Follow Growing Agency Partnerships
With this latest partnership, Folloze puts packaged and personalized consumer experiences in the hands of marketing agencies so they can inspire their clients to do more with account-based marketing. “We envision partnerships with this agency as a promising channel for us to influence a new era of high-touch consumer travel,” Brasche said. “We are pleased to bring all of our expertise to bring and collaborate with talented agencies like GetIT.”
GetIT agrees that Folloze will take care of the work. “I’m amazed at the enthusiasm the Folloze team has for delivering digitally rich B2B consumer journeys,” Bhattacharya said. “They really believe in their product, and that belief is contagious. As a partner, their team has been super responsive, helping us train our people and close deals quickly. ”
To learn more about GetIT ABM solutions or the Folloze B2B Buyer Engagement Platform, go to: https://getit.marketing/account-based-marketing/
About Folloze
Folloze provides the leading B2B Buyer Experience Platform. Folloze empowers sales and marketing teams to quickly create rich, personalized, and value-added experiences that maximize revenue impact throughout the customer journey-without the need for coding. Leading B2B brands, including Autodesk, RingCentral, Cisco, and ServiceNow rely on Folloze to strengthen customer engagement, grow revenue, and expand their target accounts. To learn more, visit https://www.folloze.com/.
About GetIT
GetIT provides B2B technology, telecom, and IT marketers at JAPAC with strategies, blueprints, services, martech, products and programs to create end-to-end marketing success. GetIT exists to help marketing teams reduce complexity, and drive initiatives that generate real value. With GetIT, marketers will be able to drive powerful, optimized, and efficient campaigns; boost sales and marketing ROI; strengthen channels; and improve the productivity of internal teams.
See the source version at businesswire.com:https://www.businesswire.com/news/home/20220407005185/en/
CONTACT: Folloze
Yael Cohen Bar-On
(650) 257-6966GetIT
Nadiah Jamaludin
+65 8742 2729
KEYWORD: CALIFORNIA SINGAPORE UNITED STATES NORTH AMERICA ASIA PACIFIC
INDUSTRY KEYWORD: TELECOMMUNICATIONS SOFTWARE INTERNET MARKETING DATA MANAGEMENT COMMUNICATIONS TECHNOLOGY OTHER TECHNOLOGIES
SOURCE: Folloze
Copyright Business Wire 2022.
PUB: 04/07/2022 08:00 AM/DISC: 04/07/2022 08:02 AM
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