ServiceNow (NYSE: NOW-Get Rating) and Advant-e (OTCMKTS: ADVC-Get Rating) are both computer and technology companies, but which is a better investment? We will compare the two businesses based on the strength of their profits, risk, valuation, dividends, analyst recommendation, institutional ownership and profitability.
Insider and Institutional Ownership
87.2% of ServiceNow shares are owned by institutional investors. In comparison, 0.4% of Advant-e shares are owned by institutional investors. 0.4% of ServiceNow shares are owned by insiders. In comparison, 63.6% of Advant-e shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.
Profitability
This table compares the net margins of ServiceNow and Advant-e, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Service Today | 3.56% | 8.66% | 3.10% |
| Advant-e | N/A | N/A | N/A |
Risk and Volatility
ServiceNow has a beta of 1.09, which suggests that its stock price is 9% more volatile than the S&P 500. In comparison, Advant-e has a beta of -0.15, which suggests that the price of its stock is 115% lower than the S&P 500.
Appreciation and Earnings
This table compares ServiceNow and Advant-e’s top line revenue, earnings per share (EPS) and analysis.
| Total Revenue | Price/Sales Ratio | Netong Kita | Revenues Per Share | Price/Earnings Ratio | |
| Service Today | $ 5.90 billion | 14.72 | $ 230.00 million | $ 1.10 | 393.57 |
| Advant-e | N/A | N/A | N/A | N/A | N/A |
ServiceNow has higher revenue and earnings than Advant-e.
Analyst Ratings
This is a breakdown of current ratings and recommendations for ServiceNow and Advant-e, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Purchase Rating | Rating Quality | |
| Service Today | 2 | 1 | 26 | 0 | 2.83 |
| Advant-e | 0 | 0 | 0 | 0 | N/A |
ServiceNow currently has a consensus target price of $ 664.76, suggesting a potential increase of 53.55%. Given the higher probable upside of ServiceNow, equities research analysts clearly believe that ServiceNow is more favorable than Advant-e.
Summary
ServiceNow beat Advant-e by 8 out of 9 factors compared between the two stocks.
ServiceNow Company Profile (Get a Rating)
ServiceNow, Inc. provides of enterprise cloud computing solutions that define, develop, integrate, manage, and automate services for businesses around the world. It runs the Now platform for workflow automation, artificial intelligence, machine learning, robotic process automation, performance analytics, electronic service catalogs and portals, configuration management systems, data benchmarking, encryption, and collaboration and development tools. The company also provides information technology (IT) service management applications; IT service management product suite for employees, customers, and enterprise partners; IT business management product suite; IT operations management product that connects the customer’s physical and cloud-based IT infrastructure; IT Asset Management to automate IT asset lifecycles; and security operations that connect internal and third parties. In addition, it offers a management, risk, and compliance product to manage risk and stability; human resources, legal, and workplace service delivery products; safe workplace applications; customer service management products; and field service management applications. Plus, it provides an App Engine product; IntegrationHub allows the application to extend workflows; and professional, industry solutions, and customer support services. It serves government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil and gas, education, and consumer products through a direct sales team and resale partners. It has a strategic partnership with Celonis to help customers define and prioritize processes suitable for automation. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. The company was founded in 2004 and is headquartered in Santa Clara, California.
Advant-e Company Profile (Get a Rating)
Advant-e Corp. develops, sells, resells, and hosts software and provides services that enable its customers to send and receive business documents electronically in standard and proprietary formats. The company, through its subsidiary, Edict Systems, Inc. provides hosted electronic data exchange solutions that use the Internet as the primary means of communication. The company through its subsidiary, the Merkur Group, Inc. will develop and resell software, provide professional services, and provide technical maintenance and support that enables customers to automate the delivery and receipt of business documents. Advant-e was founded on March 9, 1994 and is headquartered in Beavercreek, OH.
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