Heather Rath of ServiceNow Named Demand Gen Report’s 2022 B2B Innovator

Marketing criticized a leading “Sales Driver” based on the success of enterprise ABM in MRP

PHILADELPHIA, August 15, 2022–(BUSINESS WIRE)–MRP, the only enterprise-class account-based sales and marketing platform, today announced that distinguished partner Heather Rath, ServiceNow’s Director of Field Marketing West, has been recognized as a 2022 B2B Innovator in the Sales Driver category.

The 6th annual B2B Innovator Awards celebrate fast thinkers, innovators and leaders who are pushing the envelope to effectively engage prospective customers and meet their consumer needs in the new world of B2B marketing. Rath was recognized for his remarkable success in enabling his sales counterparts to engage, educate and close deals in the last stage of the buyer’s journey.

“Ultimately, our goal is to drive ACV for sales in a very complex B2B sales environment,” Rath said. “MRP Prelytix has been incredibly helpful in maximizing our spend, increasing campaign ROI, and building trust between marketing and sales based on joint success for our teams and the business as a whole.”

“MRP congratulates Heather on winning this prestigious industry award,” said Mark Ogne, CMO of MRP. “Her success in driving sales through a highly complex B2B buyer journey is a testament to her vision, knowledge and creativity. We are proud that Heather has chosen MRP as her strategic ABM technology partner, and we look forward to consistently delivering innovative, high-impact enterprise marketing strategies.”

The full case study on Rath’s award-winning innovation and strategic use of MRP Prelytix can be found here: “Increasing Velocity to Revenue with Insight-Driven ABM.” Rath will be the featured guest speaker at “Accelerating From Insight to Action to Outcome: The Keys to Activating Account Intelligence,” a boutique virtual event hosted by Demand Gen Report in partnership with MRP in September. 14, 2022. The executive roundtable event is by invitation only.

About MRP

MRP Prelytix™ is the only enterprise-class predictive account-based sales and marketing platform. For organizations serving multiple partners, lines of business, geographies, or industries, MRP Prelytix empowers sales and marketing teams to simplify the complexity of their environment and produce scalable, high-performance conversion, speed pipeline and closed income. Applying the industry’s only real-time predictive analytics and data management, we enable more than 1,000 ABM engines on six continents to coordinate, execute, and optimize their ABM programs using eight channel produced in 20 languages. Powered by KX, Prelytix is ​​on top of the world’s fastest streaming analytics database. For more information, visit: www.mrpfd.com.

See the source version on businesswire.com: https://www.businesswire.com/news/home/20220815005107/en/


Emily Brady, [email protected]

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