Digital transformation has become an important goal for businesses across the industry. Customers demand the level of service that digital transformation can accomplish, and as companies strive to meet this need, those who fall behind will find themselves at a competitive disadvantage.
A recent survey from PwC noted that 60 percent of CIOs say their companies invest heavily in digital transformation. CIOs play a leading role, PwC says, but other executives, including CEOs, are also shaping digital innovation strategies. In fact, 60 percent of business executives consider digital transformation initiatives very important to their businesses by 2022.
“CEOs know they need to accelerate digital business adoption and are looking for more direct digital routes to connect with their customers,” David Groombridge, a vice president and analyst at Gartner, said in a report in 2022. “But looking at future economic risks, they also want to be efficient and protect margins and cash flow.”
To inspire digital transformation, businesses are turning to tools from ServiceNow, not only for functions such as IT service management but also for a service-oriented IT model that enables an IT team to advance. the digital strategy and business of the company. The ServiceNow platform can serve as a modern operational backbone for companies seeking to change how they conduct business digitally.
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ServiceNow Tools Enable Digital Transformation
Dale Landowski, an ITSM product manager for ServiceNow solutions at CDW, states that organizations need common processes, and shared data, applications and technologies to thrive in this environment. Companies should avoid having multiple applications that perform the same function, he says.
Sharing data is important to change, Landowski says, and ServiceNow enables that for companies through a shared data repository.
“That really gives the perspective and ability to modernize and provide a truly modern backbone,” he said.
As customers ’experiences with companies grew more digital and personal during the pandemic, their expectations on how they should interact with businesses changed. IT teams need to be strategic partners across business lines as they seek to meet customer requests for digital interaction.
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To focus on that type of work, companies can use ServiceNow to simplify and optimize IT operations by integrating key operational functions into a single platform. The platform not only standardizes processes but also makes it possible to share data to be used by shared applications.
It empowers IT teams to work in a service-oriented way, not functioning as a cost center but as an essential element in delivering modern, mobile services that customers can access whenever they need it. ServiceNow’s tools allow IT teams to operate more like a business than a technology provider, able to predict demand and focus on delivering key services.
“If you don’t think about services and products, and you don’t talk about services and products, and you can’t say what services and products you support in IT, you won’t be able to have those talk about digital transformation, because that’s where the change takes place, ”Landowski said.