“Staff members in Melbourne are automatically added to the Melbourne distribution list as well to gain access to enterprise applications needed on day one to go”.
Calder adds: “Sportsbet has benefited from substantial efficiency gains as a result of implementing Service Now in core HR processes.”
“In less than two minutes after the user submits the request, ServiceNow checks for duplicate employee and account records, and then creates or reactivates the identity,” he says.
Digitization offers substantial efficiency gains. Getty.
Moving to a new role is a similar process, ensuring that the staff member’s accessibility and employment records are updated as they move between positions.
The implementation process started in March 2020 and took around six months. Calder says, “Service Now was an attractive enterprise solution for business and its out-of-the-box functionality and easy configuration made strategic sense. Users fill out a simple form and request fulfillment can be automated, our Both standardization and error proofing of processes. This enables us to provide an exceptional staffing experience for repeatable and high volume requests.”
Sportsbet has seen a number of benefits, including a 93 percent reduction in account opening time as well as an 86 percent reduction in effort to meet job changes. For employees, the system has also been streamlined, as they now have a single portal for HR, facilities and technology requests.
Other Service Now customers have also got similar benefits. For example, New Zealand Trade and Enterprise (NZTE), a state-owned business development agency, wanted to ease the movements of people inside, outside and around the organization. It was set out to streamline the process for new hires and contractors, role changes, and people leaving to start their next challenge, as the employee journey was overly manual, slow, and difficult to navigate. Was. Working with ServiceNow, the agency digitized and automated the process from start to finish, providing simple and important information at each step. As a result, employee satisfaction increased by 53 percent.
Sportsbet and NZTE’s focus on applying technology to support internal and external customer experiences is part of a broader trend. A study by ESI ThoughtLab, commissioned by ServiceNow, finds that all industries are focused on improving customer experience, especially across digital channels. Nearly half of financial firms have already made great strides in digitizing the customer experience, reaching 84 percent within two years.
As for the future, Sportsbet will continue to leverage the foundation built on Service Now by migrating more workflows to the platform.
Calder says: “It’s about capitalizing on what we’ve built so far and leveraging the benefits of a global scale to increase risk and compliance controls. In addition, we look to make the most of this important investment. Want to continue to build efficiency through business.”
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