Oakland, California, September 27, 2021/PRNewswire/-During the preview of the keynote speech at the Human Resources Technology Conference, global industry analyst Josh Bersing stated that HR technology companies need to dramatically change their products to attract employees , Actively improve work efficiency, and simplify the daily experience of employees. He said that suppliers that miss this trend will lose market share.
Historically, HR technology suppliers have established systems based on operating procedures, only occasionally considering the availability of employees or the special needs of different employee groups. Classified as talent management or learning management platforms, these systems are important but limit the company’s ability to create custom experiences, develop and share content, and provide useful tools to help employees get their jobs done. Now, as companies respond to the pandemic, these “back-end” suppliers are losing their share of products that satisfy employees.
“To see this trend work, all you have to do is follow the money,” Bersin said. “Employees-first vendors such as ServiceNow, Guild Education, Eightfold.ai, BetterUp, Articulate, CultureAmp, Glint, Degreed, and Lattice have now achieved multi-billion dollar valuations. Although these vendors are each They are not the same, but the biggest thing they have in common is that they are useful and pleasant to employees.”
Bersin identified three emerging categories that are shaping the human resource technology market. The first category, now called the employee experience platform, has more and more products. With its disruptive Viva products, LinkedIn and LinkedIn Learning, as well as new tools from Glint, Perceptyx, Qualtrics, Medallia, and Peakon (from Workday), Microsoft is reshaping the daily work experience of employees. When combined with design platforms from ServiceNow and similar companies, these technology combinations enable employers to truly recreate jobs for almost all workforce groups.
The second category includes mini-applications that allow employee applications to appear in the workflow. Companies such as Degreed, EdCast, Udemy (now part of Workday), SuccessFactors, and Oracle provide solutions that allow customers to mix and match different employee systems and embed them seamlessly into Microsoft Teams, Salesforce or Zoom. All of this is done “behind the scenes,” so employees can access other content and key functions without interrupting their daily workflow.
The third category includes platforms supported by artificial intelligence and skills, combining external market data with internal employee information. Leaders include Eightfold.ai and Beamery; vendors focusing on this area include Gloat, Skyhive and Censia. All of these provide employers with advantages in solving recruitment, skill development and internal mobility challenges.
“The company needs a variety of benefits, guidance, and employee productivity systems to simplify mixed work,” Bersin points out. “But the big winners in the next wave of the market will be vendors who open systems for easy integration, make them easy to configure and change, and support them through artificial intelligence and external resources, so that employees can get everything they need to do their jobs. The pandemic tells us that unless technology investments help make employees happy and productive, they are almost useless.”
Bersin’s keynote speech “Ten New Truths in the Human Resources Technology Market” will be delivered at the Mandalay Bay Resort in Las Vegas at 8:30 am PDT on Wednesday, September 29th. The HR technology conference is the primary event for buyers and sellers of HR technology systems and tools. The conference will be held from September 28 to October 1.
About Josh Bersin CompanyJosh Bersin provides a wide range of research and consulting services to help human resource leaders and professionals meet the changing challenges and needs of today’s workforce. Recent research projects cover diversity and inclusion, mixed work, well-being, human resource capabilities, and business flexibility. Josh Bersin College is the world’s first global development college for human resources and talent professionals, and it is also a transformation promoter of human resources organizations. Since its launch in 2019, the college has received registrations for more than 50,000 projects, offering rich online courses, well-planned tools and resource libraries, and a global community that helps human resources and talent professionals understand the trends and practices they need Promote the organization’s success in the modern world of work. For more information, please visit www.joshbersin.com and www.bersinacademy.com.
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