The tennis championship between Team Europe and Team World, the Laver Cup has signed a new sponsorship association with leading digital workflow company, ServiceNow. With this deal, the company has been branded as the tournament’s global supplier from the 2023 season onwards.
The Laver Cup is a competition played over three days on a dramatic black court. The tournament consists of an exciting league structure pitting six of Europe’s best players against six from the rest of the world. Tennis legends and great rivals Bjorn Borg and John McEnroe serve as captains for Team Europe and Team World, respectively.
As mentioned above, from the Laver Cup 2023 onwards, the ServiceNow logo will be featured on the match court speed of delivery display.
Laver Cup CEO, Steve Zackssaid, “We are delighted to welcome ServiceNow to the Laver Cup family. The ServiceNow partnership promises to be a major asset to our organization as we continue to build and grow the global Laver Cup brand.”
ServiceNow enables the world to work more effectively for all individuals by providing services that create great experiences and deliver excellence for approximately 7,400 customers worldwide.
ServiceNow is recognized as a Glassdoor Best Place to Work and a Fortune Most Lauded firm for 2022.
ServiceNow, Chief Brand Officer, Jim Lessercommented, “We work every day dedicated to making the world a better place and that means helping organizations of every size in every industry. What better way to express this than through our partnership with the Laver Cup. We are excited to support an innovative experience that offers sports fans a new dimension of excitement and progressiveness.”