SINGAPORE – Media OutReach – 8 September 2022 – Marketing Practice acquires APAC-based ABM, demand and media specialists Rombii. This is the company’s first acquisition in the region and its fifth in the past 18 months, making it the world’s largest B2B tech marketing specialist.
Matt Harper, CEO of The Marketing Practice 
The acquisition of Rombii will enable The Marketing Practice to accelerate its growth across APAC following the success of its Sydney offices, led by Mari Kauppinen, who acted as managing director when it launched in January 2021. Via with this latest acquisition, The Marketing practice adds to ABM’s market-leading demand generation and portfolio and will now employ more than 80 people in Australia and Singapore.
Coming on the heels of recent acquisitions in North America and EMEA, the acquisition of Rombii is another step in The Marketing Practice’s ambition to create a world-beating growth platform for B2B worldwide.
The combined group has a strong track record in delivering pan-APAC programs and this acquisition will enable operations to gain significant momentum across the region.
Rombii will provide more capabilities to The Marketing Practice in media, data, audience insight and sales activation. With offices in Singapore and Sydney, it represents a significant investment in the APAC market. For Rombii, being part of The Marketing Practice offers its clients global scale and delivery.
The Marketing Practice now employs over 500 people worldwide, representing the next milestone in the company’s first phase of growth and firmly establishing its capabilities for providing a truly global end-to-end offering for to its clients.
Rombii founder Sam Howell and its managing director Marcus Wilkinson will remain in their roles. Rombii joins US-based Campaign Stars and 90octane along with Kingpin and Omobono, all of which were acquired in the past 18 months and will fall under The Marketing Practice brand.
Backed by Horizon Capital, The Marketing Practice brings together the best of specialist B2B marketing in a fully integrated approach, helping clients take greater responsibility for revenue growth and impact, so that marketing is even the “engine room for growth” in B2B businesses.
Matt Harper, CEO of The Marketing Practice commented, “From the beginning, it was clear that The Marketing Practice and Rombii believed in the huge opportunity in the APAC region and globally for integrated B2B commerce-focused marketing. Rombii has an excellent track record and a reputation for excellent customer service across APAC. By joining forces, we will be able to give clients in both businesses access to a richer set of skills and capabilities, both locally within APAC and in global programs.”
Mari Kauppinen, Managing Director of The Marketing Practice, Australia, added, “Like us, Rombii are B2B tech specialists and have a great cultural fit. We are excited about the partnership with Rombii and what the combined offering means for our clients and the growth and development opportunities for our people. We build the best in B2B, and Rombii is a big step in that direction.
Sam Howell, Founder of Rombii said, “Marcus and I are really excited about what this means for our clients and the team. This acquisition will allow us to further invest in the breadth and capabilities of our people and to immediately expand and deepen our reach across the region. We can now offer clients end-to-end marketing services with global capabilities while maintaining a focus on providing strong client service at a local level and in native languages. TMP’s commitment to growing the APAC footprint from within APAC ensures that we can continue to provide solutions for our clients that are developed and developed locally, with an appreciation and understanding of the nuances in each market in what is a diverse region.
Marcus Wilkinson, Managing Director of Rombii commented, “By joining The Marketing Practice family, we have the opportunity to further increase our investment in APAC by increasing the support and solutions we provide for customers across the region.
“One of The Marketing Practice’s ongoing goals is to be the best place to build a career in B2B marketing. We view being part of this organization as a major investment in our people and we couldn’t be more excited about the leadership opportunities and support they will receive., especially in Singapore and other major markets.”
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About The Marketing Practice
Founded in 2002, The Marketing Practice is a global B2B marketing leader with offices in the UK, US, Germany, Singapore and Australia. It employs over 500 people and helps large B2B companies win new customers, grow existing customers and improve channel performance.
Marketing Skills is an established leader in brand activation, account-based marketing and demand generation, and clients include ServiceNow, Salesforce and Lenovo.
It believes that B2B marketing works best when it is considered an engine to drive growth, rather than a series of projects. Combining creative and strategy with data, digital, martech and inside sales capabilities, business partners with clients to create results, not just outputs.
It ranks among the top 10 International B2B agencies year-in, year-out, according to B2B Marketing.
For more information, please visit: 
https://themarketingpractice.com
About Rombii
Rombii is Asia Pacific’s first choice for B2B digital media and marketing services for engaging technology buyers and IT business decision makers.
Its team has an expert understanding of business technology audiences and how to use today’s digital tools and engagement tactics to reach them regionally. Rombii has created powerful solutions for marketers in the IT Industry that enable it to identify and activate customers and directly influence the sales pipeline. Rombii has three core pillars of expertise including digital advertising, demand generation and social outreach, which come together to form a unique Account Based Marketing strategy.
https://rombii.com/
About Horizon Capital
Horizon Capital is a private equity investor specializing in technology and business services. The company was founded by senior investment professionals who identified a significant market opportunity to invest in businesses in these sectors valued at up to £50m.
The partnership prides itself on its approach to helping business owners and managers realize their ambitions. Buy and build is at the heart of every Horizon Capital investment and the firm is a market leader in supporting companies that take this approach.
Horizon Capital has a proven track record in generating premium returns on investments. The unprecedented growth it delivers to its portfolio companies is underpinned by deep and long-term investor relationships spanning over two decades.
For more information, please visit www.horizoncapital.co.uk
