Rye Brook, NY, March 08, 2022 (GLOBE NEWSWIRE)-MeritB2B, the leading provider of B2B data and performance marketing solutions, announced today that industry veteran, Katherine Giambalvo, has been promoted as Vice President of Operations. Giambalvo will report to MeritB2B Chief Operating Officer, Craig Weiss, and will play the primary leadership role in the centralized operations of the MeritB2B organization. MeritB2B recently acquired True Influence, which doubles the size of the staff and significantly increases the company’s product suite, opening the door to major innovation and business innovation for customers. This new role will ensure that the company integrates to maximize value both internally and for customers through that growth stage.
“I am pleased to announce Katherine’s promotion as Vice President of Operations to our newly integrated organization. Katherine has a successful track record and is an effective leader, taking intense ownership at every opportunity. His primary role will be to ensure that MeritB2B delivers winning solutions for customers and growth for our bottom line as we focus on innovation, ”said Craig Weiss, Chief Operating Officer at MeritB2B.
Giambalvo has been a major contributor since he joined the MeritB2B organization in 2016: primarily in implementing and operating demand and lead gen services for major clients including Lenovo, Red Hat, ServiceNow, and Schneider Electric. In his new role, Giambalvo will partner with the COO, who is focused on building a joint operation that highlights the best in MeritB2B and the company’s recent acquisitions. Giambalvo will first focus on spearheading the transition of Boston’s operations to MeritB2B’s combined core operations. He will also be instrumental in developing the Pre-sales Proposal Center to focus pre-sale support and enhance cross-sell and upsell within the organization.
“MeritB2B has experienced tremendous growth, and we are in a very important time where we can deliver innovation and change to our customers using our combined assets. I’m excited to take on a central operations role to focus on that, ”said Katherine Giambalvo, VP of Operations.
MeritB2B, based in Rye Brook, NY, along with six other offices across the US and UK, is the leading provider of B2B data, database products, digital, and performance marketing solutions. The Company uses the leading database technology platform and specialized analytics to enable growth for B2B marketers. More information on MeritB2B can be found at www.MeritB2B.com.