In the third and final installment of our 3-part CMO50 video series exploring modern marketing and why it’s trusted, we’re delighted to join Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe. VP Marketing Asia-Pacific and Japan, Duncan Egan.
During this lively discussion, the pair reflect on the macro forces that have led to a newfound focus on consumer trust, explore the continuing gap between what consumers expect and what brands are delivering today , and shares how they see data being used to fuel. a relationship based on trust in the modern age.
The 3-part CMO50 video series brings together thought leaders from our CMO50 alumni as well as sponsor, Adobe, to look at what forms the foundations of trust in a digital-first business and marketing strategy and how the use of ticket data has been responsible for establishing strong digital relationships. We also explore ways marketing leaders build trust in every program and experience through personalization, creative content and consumer choice.
Watch Episode 3, featuring:
Jeremy Nicholas
Jeremy is the recently appointed digital services and sales executive at Telstra. Prior to this, he was Chief Marketing Officer at Telstra, leading marketing transformation as part of the company’s T22 strategy by driving a people-centred, innovative and creative agenda.
In business for over 20 years, Jeremy has spent most of his career as a strategist and leader of globally influential, creative agencies in the UK and Australia. As a corporate leader, Jeremy has held global Vice President roles at payment technology giant Visa based in San Francisco, California and board positions in Australia. Jeremy is currently a board member of AANA, Australia’s peak client body. Jeremy has a passion for football, the ocean and the creative arts and lives in Sydney with his wife and two children.
Duncan Egan
Duncan Egan leads Marketing for Adobe’s Digital Experience (DX) Enterprise and Commercial businesses in Asia Pacific and Japan. He is responsible for overseeing all marketing activities in the region covering strategic planning, demand generation, digital marketing, communications, PR and thought leadership.
Prior to joining Adobe, Duncan led marketing growth for ServiceNow across APJ and helped the business achieve double-digit growth for seven consecutive years. Prior to that, he was based in Silicon Valley, where he held marketing leadership positions at Oracle, Taleo, and TIBCO Software. He loves technology of all kinds and is an unabashed early adopter.
Duncan is passionate about improving the customer experience and strongly aligns with Adobe’s mission to change the world through digital experiences. He holds a Bachelor of Science from San Jose State University.
And if you haven’t already, check out the first two installments of our CMO50 2022 video series: