LONDON and BOSTON, October 26, 2022 /PRNewswire/ — Avanade, Ericsson, Epcon Franchising, Persistent Systems, ServiceNow, Tata Communications, and Verizon Business are this year’s Diamond winners at the 25th Annual Marketing Excellence Awards from Momentum ITSMA. Taking gold were Bombora, IBM, Infosys Cobalt, Kyndryl, Persistent Systems, O2 Business, Tata Consultancy Services, TATA Communications, Salesforce, and Tech Mahindra.
Momentum ITSMA, a leading B2B growth consultancy and analyst firm, celebrated the winners of its 25th Annual Marketing Excellence Awards yesterday at its annual Awards Ceremony, held in person for the first time in three years, at Cambridge, Massachusetts.
“In twenty-five years of our Marketing Excellence Awards, I can say that two things are constant: One, the market is always changing. Two: marketers are moving forward repeatedly to deliver innovative programs that drive growth,” said Dave MunnChief Community Officer, Momentum ITSMA.
Highlights from this year’s winners include:
- Leveraging employee insight to expand the corporate brand and create a compelling and authentic employee value proposition that drives recruiting and retention success.
- Develop a 1:Few Account-Based Marketing (ABM) campaign, focused on education, to accelerate understanding and adoption of a new service that will ultimately benefit not only the client but society as a whole.
- Creating an interactive experience to change the mindset of an industry where word-of-mouth, referrals, and a strong sales team are viewed as the best way to reach a target audience.
- Partner closely with a client to build relationships within the C-Suite and collaborate on creating an ABM strategy for business transformation that provides a significant competitive advantage for the client.
- Launching a new sales channel and marketing function that led to millions of dollars in both influencer and direct source pipeline, far exceeding original reach goals.
This year, to celebrate a quarter century of innovative marketing programs that drive growth, we’re offering special “silver” categories. Among the companies and individuals honored are:
- Cisco, with the most Finalist Award Placements in the last 25 years
- Wyatt Urmey by IBM, for Longest Award Submission Streak
- Paul Dunay of Red Hat for the Individual Impact Award Program
2022 Marketing Excellence Award Winners
The 2022 Marketing Excellence Awards focus on six critical B2B marketing categories, including an award for leading small- and medium-sized businesses (SMB) programs.
The jury, an international group of marketing executives and experts, selected the winners based on excellence in innovation, program execution, and business results. The awards honor outstanding marketing performance at two levels: diamond and gold.
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Advancing the Digital Transformation of Marketing Diamond Award Tata Communications Gold Award Salesforce Gold Award Continuous System Collaboration with Sales Diamond Award Verizon business Gold Award Tata Consulting Services Deepening Engagement Through Thought Leadership Diamond Award Service Today Gold Award Tata Communications Gold Award Tech Mahindra Embedding ABM Programs Diamond Award Continuous System Gold Award IBM
“Congratulations to all the winners — each |
Optimizing ABM Campaigns Diamond Award Ericsson Gold Award O2 Business Brand Strengthening and Differentiation Diamond Award Avanade Gold Award Infosys Cobalt Gold Award Kyndryl Small and Medium Sized Businesses Diamond Award Epcon Franchising Gold Award Bombora
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For more information about the award winners, visit momentumitsma.com/2022-mea-winners/.
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