MRP, the only enterprise-class account-based sales and marketing platform, announced today that ServiceNow will present a case study, ”Increasing Revenue Speed using Insight-Driven ABM”, At the upcoming virtual B2BMX: Next-Level ABM event. The session takes place on Tuesday, June 7 from 3:30 – 4:00 pm EDT.
In addition, MRP will host “Beyond the Purpose: Using Next-Gen AI to Advance Your ABM Strategies”On Wednesday, June 8 from 2:15 – 2:45 pm EDT. The interactive strategy session will help enterprise marketers achieve growth and performance from ABM programs in complex operating environments.
MRP CMO Mark Ogne will share an insider’s perspective on how to use everything from objective data to predictive analytics for a smarter, more connected, more contextual world of account-based intelligence. Based on the real successes in the world of data-first full-funnel engagement techniques, the session will empower attendees to:
- Point out how goal data can now help – and hurt – ABM decisions;
- Identify actionable insights, and find out what it takes to take action on them;
- Have a competitive advantage with the latest advances in machine learning;
- Learn what multidimensional Account Intelligence looks like;
- Fill in current data gaps using advanced account profile indicators.
“Actionable insights are the fuel for well -performing sales and marketing teams. However, too many operate, unknowingly, with incomplete and misinformation. This confusing best practice drives many to make critical business decisions based on isolated or incomplete data sets, ”said Mark Ogne, CMO of MRP.“ Our mission is to give revenue teams a tools and power needed to make the most informed and smart investment decisions.This session offers a crash course in unpacking industry misinformation about mass market intent data, and how AI/ machine learning and predictive analytics can increase ROI from ABM investment. “
A platinum sponsor of B2BMX: Next-Level ABM, MRP is proud of its continued commitment to helping the enterprise marketing community achieve new levels of ABM success. In addition to the session, MRP will offer attendees on-demand access to The Role of ABM Technologies in the Enterprise webinar with Forrester Principal Analyst Malachi Threadgill, which will take place on Tuesday, June 7 from 2:30-3 p.m. : 30 PM ET, as well as recent proprietary research and an interactive RFP development tool for enterprise organizations. Marketers will also receive access to the latest Forrester New Wave ™: Account-Based Marketing Platforms, Q1 2022, where MRP has been named leader and recognized for its extensive engagement capabilities, global reach, and suitability for large businesses.