Pathlight Debuts AI-Backed Quality Insurance, Ingka Group Launches Ikea Kreativ, More News

Adobe achieved record revenue, Ingka Group debuted Ikea Kreativ for customer design planning, ActionIQ introduced the CX Hub and more news.

Adobe, a digital experience software provider, reported 17% year-over-year growth for its digital experience segment in the second quarter fiscal year of 2022 that ended on June 3rd.

Revenue was $ 1.1 billion for its digital experience software products. Digital Experience subscription revenue was $ 961 million, representing 18% year-over-year growth

“Adobe achieved record revenue in Q2 with strong demand in Creative Cloud, Document Cloud and Experience Cloud,” Shantanu Narayen, chairman and CEO, Adobe, said in a statement. “We have won over our established businesses and are seeing significant momentum in new categories from content authoring for a broad base of creators to PDF functionality on the web to the leading real-time data platform. customer for global businesses. ”

Other news from the second quarter reporting includes:

  • Adobe achieved record revenue of $ 4.39 billion, representing 14% year-over-year growth
  • Digital Media’s revenue share was $ 3.2 billion, representing 15% year-on-year growth
  • Creative revenue grew to $ 2.61 billion, representing 12% year-over-year growth
  • Document Cloud’s revenue was $ 595 million, representing 27% year-over-year growth

In other digital marketing and customer experience software news …

Pathlight adds Quality Assurance, Workforce Management

Pathlight, which provides performance intelligence, announced at CCW Las Vegas new additions to its platform, including AI-enabled Quality Assurance (QA) and Workforce Management (WFM). The QA platform uses AI to automate quality assurance processes in email, chat and phone conversations. And the new Workforce Management capability will simplify scheduling and attendance, according to company officials.

“Customer expectations are higher than ever. Delivering a great customer experience is essential for driving loyalty and lifelong value,” Trey Doig, co-founder and CTO at Pathlight, said in a statement. .

“But data loops and disconnected support platforms and processes are leaving businesses struggling and looking for smarter solutions to keep pace with customer and business requests,” he continues. “Today, we make it easier for CX teams to meet customer expectations while achieving greater efficiency and business results. By integrating Performance Intelligence with QA and WFM capabilities, ini We streamline customer support workflows to reduce effort, and boost performance and productivity. ”

Product update highlights include:

  • Automatic assignments
  • Emotion analysis
  • Phrase tracking
  • Annotations
  • Diagnosis of the root cause
  • Grade sharing and appeals
  • Mark the grader

IKEA launches AI-powered, Digital Experience

Ingka Group, IKEA’s largest retailer, has launched an AI -driven digital design experience called IKEA Kreativ. Users can design and visualize their own living spaces through digital avenues. IKEA Kreativ uses spatial computing, machine learning and 3D mixed reality technology.

Ingka Group acquired Silicon Valley AI specialists, Geomagical Labs, in April 2020, contributing to this new product, allowing users to:

  • Explore IKEA products in inspirational 3D showrooms
  • Design their own spaces with the IKEA Kreativ Scene Scanner
  • Add products to their cart, save their design ideas to their IKEA account for later and share design ideas

“The Ingka Group is passionate about helping people create a better life at home, and we are constantly looking to add value to our customers’ experience, both on and offline, ”said Parag Parekh, co- acting chief digital officer at Ingka Group, in a press release. “Through Geomagical Labs’ innovative, intuitive technology and simple digital experience, we believe IKEA Kreativ will break down barriers to home furnishing shopping, empowering people to go from inspiration to reality and design of their perfect home. “

Related Article: Invoca Nets $ 83M Funding Round, InMoment Get ReviewTrackers, More CX News

Speedeon launches AudienceMaker

Speedeon, a marketing and data agency, announced the launch of its AudienceMaker platform at the CommerceNext conference in New York City. The growth platform provides actionable data to customers and prospects.

With AudienceMaker, brands can:

  • Use offline and online data for omnichannel data-driven marketing campaigns
  • Create custom segments and build trigger-automated campaigns
  • Evaluate customer journey using rule -based logic
  • Improve data cleanliness
  • Optimize smart insights and use data

“Speedeon is about being three years ahead of the competition when it comes to helping our partners get better ROI from their marketing,” Gerard Daher, chief executive officer at Speedeon, said in a statement.

ActionIQ Debuts CX Hub Product Line, Announces Rebrand

ActionIQ, which provides customer experience (CX) solutions, has announced the launch of its new CX Hub, a collection of modular solutions that give teams access to customer data to create audiences and orchestrate customer experiences. The launch of the AIQ CX Hub coincides with the company’s branding.

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