Qualtrics (Nasdaq: XM) and ServiceNow (NYSE: NOW) today announced a new app to help improve employee and customer service experiences. Now available in the ServiceNow Store, the new Qualtrics+Embedded+Insights gives IT and customer service agents a unified view of employee and customer experience and operational data, enabling them to create make smarter decisions and take immediate action to respond to employee and customer needs.
Qualtrics and ServiceNow have also released new research that demonstrates a critical need for more seamless technology experiences. According to a study of more than 1,000 IT professionals in companies with more than 1,000 employees, four in five (81%) IT professionals waste more than 10% of their work days to inefficiencies in process and technology.
In a study of more than 3,000 customers conducted by Qualtrics and ServiceNow, more than two-thirds (69%) of customers said they switched between two to three channels (live chat, phone, in person) to resolve an issue, and they often have to repeat the same information multiple times.
Qualtrics Embedded Insights offers pre-built configurations that allow organizations to see their experience data – how people think and feel – and operational data – such as the number of cases that resolved and the time to resolve – in a centralized view within their ServiceNow+Workspace. Qualtrics Embedded Insights also helps IT and customer service teams identify opportunities to automate routines through a few clicks, not code. Agents can provide personalized service within ServiceNow for priority and complex issues. The app is the next step in the ongoing partnership of Qualtrics and ServiceNow, originally+announced in April 2021.
“Technology has become central to employee and customer experiences. A challenging experience can have a lasting impact as people decide where to work and which brands to do business with,” said Jay Choi, executive vice president and chief product officer of Qualtrics, EmployeeXM. “Our integration with ServiceNow makes it easier for organizations to provide great experiences from the start, helping employees be more productive at work and customers are more attentive when there are issues.”
“The IT architecture is now the architecture of the business, and service agents are under intense pressure to measure the demands of our digital-first world,” said Matt Schvimmer, senior vice president of products and management of the ServiceNow service. “Arming IT and customer service agents with the most important information on issues and interactions in real-time and in one place, ServiceNow and Qualtrics help agents deliver proactive, seamless and personalized employee and customer experiences that help create lasting loyalty and strengthen organizations. bottom lines. ”
Great experiences drive employee and customer loyalty
Enhanced employee and customer experiences help increase employee engagement and productivity, as well as customer loyalty. However, many organizations still struggle to deliver the experiences employees and customers expect.
For example, Qualtrics-ServiceNow research found that long wait times (56%) continue to be the most frustrating customer service issue, followed by too long time to resolve an issue (28%), and the absence of the ability to reach an actual person (23%).
Qualtrics Embedded Insights gives IT service desk agents and managers a side-by-side view of experience and operational data within their ServiceNow Workspace. Not only can agents and managers understand how quickly they resolve employees ’technology issues, but also how employees feel about their IT work experiences. This allows agents to make smarter decisions based on what works and what can be improved.
The app also gives agents and customer service managers a similar, unified view of customer experience and operational data — making it easier to understand what customers are thinking and feeling, and helping agents to take more immediate action within ServiceNow to improve the overall customer service experience. For example, managers can initiate in-the-moment service agent coaching based on feedback within their ServiceNow Workspace.
“Technology plays an important role in the classroom, giving students and teachers the tools to enhance learning, communication and collaboration,” said Jon Cheatwood, senior technician at the University of Notre Dame. “The integration of Qualtrics and ServiceNow plays an important role in automating our preventative maintenance process. We are now more efficient, effective and transparent in supporting classrooms, saving over 3,000 hours of work across the entire team. Audio Video Technologies in support of our learning spaces during the eighteen months since the integration was implemented. ”
“As the digital landscape continues to evolve, so do the barriers that businesses face,” said Penny Stoker, EY global head of HR services. “To keep pace with the pace of these ever-changing challenges, IT and technology leaders must adapt the way they approach these problems to develop and implement new and innovative solutions. By integrating experience data from Qualtrics to case management data from ServiceNow, EY is better able to understand employees ’experience with technology, and actively respond to employee needs.This is especially critical as we embrace hybrid work . ”
Availability
Qualtrics+Embedded+Insights is now available in the ServiceNow Store.
Learn more
- Learn more about the previously announced integration of ServiceNow with Qualtrics.
- Learn more about Qualtrics EmployeeXM for IT and ServiceNow IT Service Management integration.
- Learn more about the integration of Qualtrics CustomerXM and ServiceNow Customer Service Management.
- Learn+about Qualtrics and new ServiceNow research.
Procedure
Two studies were conducted by Qualtrics, in partnership with ServiceNow, between May 10-20, 2022. Respondents were selected from a randomized panel and considered eligible if they lived in the United States and at least 18 years old. One study looked at full-time or part-time IT professionals working in companies with more than 1,000 employees; the total number of respondents was 1,021. The second study looked at consumers who had had customer service experience in a financial service, retail, government, telecommunications, hospitality, technology and IT or healthcare business over the past six months; the total number of respondents was 3,089. Respondents who did not pass the quality standards were removed.
About Qualtrics
Qualtrics, the leader and creator of the experience management (XM) category, is transforming the way organizations manage and enhance the four core business experiences — customer, employee, product and brand. More than 16,750 organizations around the world use Qualtrics to listen, understand, and act on experiential data (X-data ™) —the beliefs, emotions, and intentions that tell you why things happen, and what to do about it. Qualtrics XM Platform ™ is an action system that helps businesses attract customers who stay longer and buy more, engage with employees to build a positive culture, develop exceptional products that people want and build a brand that people are passionate about. To learn more, please visit qualtrics.com.
About ServiceNow
ServiceNow (NYSE: NOW) makes the world a better place for everyone. Our cloud-based platforms and solutions help organizations digitize and consolidate so they can find smarter, faster, more efficient ways to streamline workflows. So employees and customers can be more connected, more innovative, and more agile. And we can all create the future we can imagine. The world works with ServiceNowTM. For more information, visit: www.servicenow.com.
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