“We turn expensive and time-consuming interior design interactions into a transparent experience that mimics full-service design, remotely,” said Ariel Sutro, CEO and co-founder of roomLift.
LOS ANGELES at SAN FRANCISCO (PRWEB)
July 06, 2022
RoomLift, which offers custom interior design services virtually and “in a box” delivered to doorsteps and mailboxes everywhere, is expanding its team of experts to get more designs in more hands. Anyone interested in donating their room or home to Lift can access roomLift’s all-in-one professional interior design services and get a design board, links that can be purchased, and even a curated box with samples delivered directly to them.
RoomLift is led by co-founders and cousins Megan Hersch and Ariel Sutro, who bring together decades of experience from interior design and real estate:
- Megan Hersch, interior designer, COO and co-founder of roomLift has a pedigree from design royals Kelly Wearstler and Atelier AM, and the training to know what a good, long-lasting design looks like. Seeing accessibility in design have increased dramatically over the past few years, he decided there was a niche that had to be filled and had to be addressed for the many people who watch DIY television and have inspiration boards full of pictures. It is common for people to feel overly inspired about their home decorating ideas, but often they are not sure where they are going and are not confident enough to execute their vision on their own. With his keen eye, budgeting and search expertise, and ability to work with clients in every style, Hersch created roomLift as an a la carte, mail-order interior design solution that helps people across the country achieve unique and personal spaces on their terms and ultimately love where they live!
“Everyone deserves to love where they live,” Hersch said. “We are honored to have a growing team of talented designers who can help more people in more areas than the traditional model allows.”
- Ariel Sutro, CEO and co-founder of roomLift, has directed marketing and sales activities for high-density urban residential developers in the Bay Area for over 10 years. He then founded a company that used a variety of designers creating model homes, sales offices and engaging experiences to build community in multi-family residential developments across the West. At roomLift, she focuses on how to share more ideas, strategies and resources to lift people and their spaces. Sutro seeks partnerships with organizations tailored to customers ’needs and ways to make them accessible and actionable.
“We make expensive and time-consuming interior design interactions into a transparent experience that mimics full-service design, remotely,” Sutro said. “Our investments in our tech stack and partners industry will speed up processes that typically become a very expensive and time -consuming part of the design process. ”
Joining Hersch and Sutro will be Molly McDermott Walsh, who will serve as fractional CMO, bringing marketing expertise from Pantone, Farrow & Ball, Hudson Valley Lighting, and additional luxury design brands. Taking a holistic approach to roomLift expansion, McDermott Walsh brings organizational strategy, creative marketing and expertise to the interior design industry to accelerate roomLift’s mission to deliver custom design expertise to your doorstep.
Board member David Hoare, who serves as VP of Content at ServiceNow, brings technology expertise from more than a decade to Google and helped design roomLift’s interior user experience activities.
In addition, roomLift has assembled a team of strategic advisors, including:
- Claire Cochran, founder and principal of Claire Cochran’s Law Offices, provides advocacy for employees in the workplace and specializes in employment negotiations on behalf of C Suite employees.
- Ellen Dunne – product leader at Shopify, with two decades of experience leading cross -functional teams in creating consumer products on the web and mobile. His product approach is based on the ‘build, measure, learn’ cycle and other core principles of the Lean UX philosophy.
- Jen Randle, founder of SGNL, is committed to creating systematic change alongside makers and leaders of global commerce. He believes that “while representation and mix are important, we emphasize delivering change by creating more just and equitable corporate centers.”
- Erin Thompson, a top 100 San Francisco luxury realtor at Compass who continues to be ranked in the “top 500 Real Estate Agents in the U.S.,” according to the Wall Street Journal.
For more information, visit http://roomLift.com.
About roomLift roomLift provides professional interior design services “in-a-box,” literally, for anyone who wants to love where they live. A personalized roomLift includes a design board, links that can be purchased and even a curated box with samples delivered directly to your mailbox or doorstep. In addition, roomLift also offers access to interior designers for an accessoryLift or on-demand design consultation. In the spirit of Lift others, roomLift plants a tree for each box ordered to help replenish the resources used in its service and is an Ambassador to the UrbanVision Alliance, an innovative homelessness solution from in the private sector. RoomLift was named one of “Best Online Interior Design Services by Good Housekeeping to Build the Home of Your Dreams” and “Best Online Interior Design Services” by The Spruce and My Domaine.
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