ServiceNow is acquiring Era Software, which is positioning itself as an ElasticSearch alternative for observability, log management and cybersecurity use cases. Financial terms of the deal were not disclosed.
This is technology M&A deal number 872 covered by ChannelE2E so far in 2022.
ServiceNow Acquires Era Software: Background and Use Cases
Era Software, founded in 2019, is based in Seattle, Washington. The company has 47 employees listed on LinkedIn.
Era Software raised $15.25 million in 2021, led by Playground Global, and has raised approximately $22 million in total since inception.
Era Software allows organizations to “manage their data in real time, at a high scale, and at up to 90% lower costs than alternatives,” the company asserts. As a result, IT and security organizations can “innovate faster with unified access to observational data,” the vendor added.
ServiceNow to align Era Software with Lightstep acquisition in 2021. The deal with Lightstep has several implications for unified IT service management (ITSM) and application monitoring. But ServiceNow has also moved beyond the ITSM market in recent years, emphasizing workflow automation across finance, HR, SecOps and other operational departments.
Going forward, the combined Era-Lightstep solutions will accelerate “ServiceNow’s path to unified telemetry (logs, metrics, traces),” the buyer said.
Executive Views
In a prepared statement about the deal, Ben Sigelman, general manager of ServiceNow’s Lightstep business unit, said:
“Digital transformation succeeds or fails based on unified observation. Together, ServiceNow and Era Software are set up to deliver a unified and seamless observation experience within one solution, designed to measure.”
Added Todd Persen, CEO and co-founder at Era Software:
“At Era Software, we have created solutions to simplify the complex challenges of managing large volumes of observability data, with a particular focus on log management. We have always believed that monitoring should span the entire enterprise. We are excited to join ServiceNow, as we further develop a customer centric observability model that will help transform the way people work.”
MSP Software: Monitoring Options?
Within the SMB-focused software market, few companies are addressing end-to-end observability and visibility use cases. One exception is Liongard, which continues to illustrate how end-to-end visibility will allow MSPs to further automate their businesses and thereby improve profit margins.