ServiceNow and Adobe work together to improve customer experience management-CMI Magazine

ServiceNow® E AdobeAnnouncing the establishment of a partnership to improve Customer experience management.With this agreement Current service Extend experience related to using content Adobe And use user behavior analysis to provide innovative and customized end-to-end services, aiming to ensure the most relevant operational continuity through all channels used.

Companies use customer engagement solutions to better understand and personalize the digital customer experience. However, this data is disconnected from the customer service experience. Customers expect a seamless and personalized experience, as well as the ability to solve problems quickly. Adobe and Current service Therefore, will allow Adobe Experience platform with Current service platformTo improve customer information in real time Adobe Through customer data. In this way, you can fully understand the customer’s entire process, from acquisition to service, and fully understand the customer.

In addition, Adobe Experience Cloud Will Platform now of Current service -Including Customer Service Management (CSM)-Provide a better customer and employee experience in the apps of both companies.

“Customers need a great experience, and companies seek to transform service and engagement“. He has announced John Donahoe, President and CEO of ServiceNow. “Together, ServiceNow and Adobe will implement a continuous digital workflow to enhance the customer experience and the services the company wants to provide.

“The core of every successful company is the ability to provide a personalized and real-time experience”.He has announced Shantanu Narayen, President and CEO of Adobe. “The partnership with ServiceNow will enable the company to have data that can be used in real time to better manage and develop its digital business“.