Digital workflow company ServiceNow has announced leadership promotions for its executive team. From February 1, 2022, ServiceNow hired former Salesforce and Coca-Cola executive Ulrik Nehammer as the new president of Europe, Middle East, and Africa (EMEA).
Nehammer joined ServiceNow from Salesforce, where he most recently held the position of CEO for APAC. He joined Salesforce in 2017 when he also served as a strategic customer advisor.
Prior to joining Salesforce, Nehammer served as CEO at Coca-Cola Germany. He began his career at Coca-Cola in 1992, in various management positions at the company and bottling operations, living in seven countries across Europe and Asia.
“ServiceNow is a‘ once in a lifetime ’company,” Nehammer said. “For me, today’s business is about serving not only our customers, but also their customers – making a difference in society – and that’s exactly what is at the heart of ServiceNow. I strongly believe that you can be the most capable leader, but if there is no team around you, you will not achieve. I am humbled by the culture of ServiceNow and I am excited to start my next journey with the team here. We will accelerate and build on the success to date. “
Former EMEA President Paul Smith has been promoted as chief commercial officer. Smith will oversee all worldwide sales efforts, including enabling sales, value management and worldwide sales operations. Smith joined ServiceNow in July 2020 after senior roles at Salesforce and Microsoft and quickly established himself as a sales leader with extensive geographic expertise and influence.
“Our global sales organization is well aligned to reach our goal of US $ 15 billion and more. I am humbled to be able to work with this incredible team, ”Smith said. “And I am pleased to welcome Ulrik Nehammer to ServiceNow as the new president of EMEA. Ulrik is a world-class global leader. His track record with our talented EMEA team will continue to help solve any customer’s challenges at the CxO level. ”
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