ServiceNow’s CEO Bill McDermott seems to be following the successful strategy of the SAP CEO era, focusing on industry-specific use cases.
Soon after retiring from SAP CEO, McDermott became the CEO of ServiceNow in October 2019. He outlined the company’s strategy on January 27th, before its financial results for the fourth quarter of 2019. In short, the focus will be on building workflow and digital transformation services for the banking and telecommunications industries.
Starting from these two industries, the company will expand the target industries through the cooperation of integrated companies. Expand partnerships with Deloitte and Accenture to meet industry-specific digital transformation challenges. Deloitte will become the “partner” responsible for deploying ServiceNow products for banks, and Accenture will cooperate in solutions for the telecommunications industry.
This may be a story you heard somewhere. That’s right. Under McDermott’s order, SAP acquired a cloud computing company with an industry-centric sales model. Before McDermott’s inauguration, ServiceNow was a higher-level supplier. Enterprise software sales are usually targeted at specific industries, and companies such as Salesforce are also paying more attention to services in specific industries.
McDermott said in a statement: “By creating industry-specific solutions and delivering them through a partner-driven model, we will be better able to respond to the unique challenges faced by companies in major vertical markets.” “It said. .
ServiceNow aims to simplify the operation of middle and back office offices in the banking industry, while promoting customer service and service assurance in the telecommunications industry. The company also hopes to create a workflow solution to support software-defined networks that are specifically needed for new services enabled by 5G.
He said that these industry-specific products will be available at the end of 2020.
This article is edited by Asahi Interactive Japan, and is an article from CBS Interactive abroad.
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